新媒体环境中电视娱乐节目的自我营销出路

发布时间：2018-05-19 14:17

本文选题：新媒体 + 电视娱乐节目　；参考：《新媒体研究》2016年07期

【摘要】：对于任何一个社会企业来讲,顾客群体数量及其产品需求数量的提升是企业市场竞争的重要核心因素,而怎样留住和争取更多的客户呢?这就需要企业的自我营销。对于电视节目而言,问题同样如此。在繁杂的新媒体环境中,电视节目的自我营销似乎比节目内容本身更为重要,博取观众的注意和获得更多的收视率越来越成为电视娱乐节目的重要追求方向。信息技术的持续发展以及由此而带来的新媒体普及范围的不断拓展,给电视娱乐节目带来了更新的营销方式和营销理念。文章对新媒体环境中电视娱乐节目自我营销的出路进行研究分析,以期给相关研究者以有益借鉴。
[Abstract]:For any social enterprise, the number of customer groups and the increase of product demand is an important core factor of market competition. How to retain and win over more customers? This requires the enterprise's self-marketing. The same is true of television programs. In the complicated new media environment, the self-marketing of TV programs seems to be more important than the content of the program itself. Getting the attention of the audience and getting more ratings has become an important pursuit direction of TV entertainment programs. The continuous development of information technology and the expansion of new media popularization bring new marketing methods and marketing ideas to TV entertainment programs. This paper studies and analyzes the way out of self-marketing of TV entertainment programs in the new media environment in order to provide useful reference to relevant researchers.
【作者单位】：暨南大学;
【分类号】：G222-F

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