论网络化时代消费者行为特征及营销策略

发布时间：2018-05-19 22:14

本文选题：网络化 + 消费者行为特征　；参考：《科技展望》2016年33期

【摘要】：随着网络技术的发展和普及,网络经济应运而生,而网络消费也成为一种时尚。在网络化时代,人们的思想观念、生活方式发生着巨大变化,消费方式也深受影响。本文通过对网络化时代消费者行为特征进行分析,找出影响消费者行为的因素,并有针对性地提出企业的营销策略,为企业目标的实现提供理论依据。
[Abstract]:With the development and popularization of network technology, network economy emerges as the times require, and network consumption has become a fashion. In the era of network, people's ideology and life style are changing greatly. By analyzing the characteristics of consumer behavior in the networked era, this paper finds out the factors that affect consumer behavior, and puts forward the marketing strategy of the enterprise, which provides the theoretical basis for the realization of the enterprise's goal.
【作者单位】：济南大学泉城学院商学院;
【分类号】：F274;F713.55

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