基于MVC的网格化营销管理系统设计与实现

发布时间：2018-05-20 06:36

  本文选题：MVC + 网格化　； 参考：《电子科技大学》2015年硕士论文

【摘要】：随着电信行业改革步伐的不断前进,行业内部和行业之间面临着越来越激烈的竞争,电信业务发展过程中所采用的经典客户营销方式逐渐显现出各种弊端,无法适应新的发展形势。网格化的营销策略,能够提高员工的工作效率、使得考核机制得到完善、资源配置得到优化、日常运营得到深化且有助于细化客户划分,实现以客户为中心的服务理念和提高公司业绩的盈利目标,并最终完成提升客户保有量和公司竞争力的目标。本文结合联通公司内部电信业务发展的实际需要,以网格为划分单位,对市场营销区域进行划分和管理,并详细介绍网格化营销管理系统设计与实现的过程。系统完成营销团队、网络资源、营销渠道、客户和目标市场的名单制管理;在系统总体设计方面,将网格化营销管理系统划分为数据管理层、业务逻辑层、控制层和视图层四个层次,各层次功能完善且彼此独立,层次之间的关联主要由控制层进行统一管理,具体的调用采用接口的形式完成;在系统详细设计方面,将系统功能划分为网格管理、客户管理、事务管理、营销活动管理以及系统管理等功能模块;在系统实现方面,系统架构采用B/S模式,系统框架采用MVC设计模式,并在此基础上扩展成四层框架,采用J2EE作为软件实现平台,并结合分层服务和面向对象思想,对网格化营销管理系统进行实现;数据模型的持久化管理主要借助于SQL Server关系型数据库进行统一管理。通过网格化营销管理系统的实施,能够实现电信业务的闭环营销管理,提高客户营销的系统性、精细性、针对性和主动性。通过对网格化营销管理系统的测试和部署可知,系统达到了联通公司业务的基本要求,在可扩展性和安全性方面具有良好的支持,且能够太高营销人员绩效考核的准确性,并有效汇总统计各类营销数据,对于降低公司运营成本和提高工作效率具有推动作用。
[Abstract]:With the continuous progress of the reform of the telecommunication industry, more and more fierce competition is faced between the industry internal and the industry. The classic customer marketing methods used in the development of telecom business gradually show various disadvantages and can not adapt to the new development situation. The grid marketing strategy can improve the efficiency of the staff and make the examination. The nuclear mechanism is improved, the allocation of resources is optimized, the daily operation is deepened and it helps to refine the customer division, realize the customer centered service concept and improve the profit target of the company's performance, and finally complete the goal of improving the customer's ownership and the company's competitiveness. This article combines the actual development of the telecom service in China Unicom. It is necessary to divide and manage the marketing area with grid as the division unit, and introduce the process of designing and realizing the grid marketing management system in detail. The system completes the list management of marketing team, network resource, marketing channel, customer and target market, and the grid marketing management system is divided into the overall design of the system. For the data management layer, the business logic layer, the control layer and the view layer four levels, each level is perfect and independent. The relationship between the layers is managed by the control layer. The specific call is completed by the form of the interface. In the detail design of the system, the system is divided into grid management, customer management, transaction management, In the aspect of system realization, the system architecture adopts the B/S mode, the system framework adopts the MVC design pattern, and then extends into four layers framework, uses J2EE as the software implementation platform, and realizes the grid marketing management system based on the layered service and the object oriented idea. The persistent management of the data model is managed with the help of the SQL Server relational database. Through the implementation of the grid marketing management system, the closed-loop marketing management of the telecom service can be realized, and the system, the precision, the pertinence and the initiative of the customer marketing are improved. The test and deployment of the grid marketing management system are passed. It can be seen that the system has achieved the basic requirements of China Unicom's business, has good support in the aspects of scalability and security, and can be too high in the accuracy of the performance assessment of the marketing personnel, and to effectively collect and count all kinds of marketing data, which will promote the reduction of the company's operating costs and the efficiency of work.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
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本文编号：1913566