RFX信息科技有限公司竞争战略研究

发布时间：2018-05-20 22:24

本文选题：山东RFX信息科技公司 + 竞争战略分析　；参考：《山东大学》2015年硕士论文

【摘要】：互联网的发展是这个时代最鲜明的特征,大量的互联网企业应运而生,智能化的概念也逐步进入了人们的视野。特别是近几年来,为发展资源节约型和环境友好型社会,政府对智能化的发展也越来越重视。山东RFX信息科技有限公司(以下简称RFX公司)坐落于山东省济南市,是一家从事于电网继电保护整定计算、智能变电站二次系统建设、检修及运行支持产品的开发,并提供电网生产运行与管理方面的技术咨询服务的新型企业。RFX公司把握住了互联网技术的潮流,将自己定位于“智能电网”的参与者,拥有良好的市场发展机遇,并取得了较好的发展。目前公司面临较大的挑战,尤其在竞争战略选择与实施等方面,尚未有清晰的思路。本文的主要目的是为RFX公司找到合理的竞争战略,所以本文从理论和实践的角度入手深入分析了影响RFX公司制定相关战略的影响因素和发展前景。经过分析我们发现,目前宏观背景和行业背景都有利于RFX公司的进一步发展,其内部的资源和能力,虽然有利有弊但基本高于行业平均水平。可以说对于RFX公司,目前外部机遇大于挑战,内部优势大于劣势。在SWOT分析的基础上,本文认为目前最适合RFX公司的竞争战略是差异化的竞争战略。RFX公司应追求产品差异化、服务差异化与营销方式的差异化,并为保证差异化战略的有效实施,建立一系列的保障措施。从企业文化、人力资源、组织运营、财务管理等方面入手,为企业建立较为全面的战略保障体系。本文的创新点在于针对RFX公司面临的内外部环境,提出了RFX公司更适合差异化的竞争战略。并在此基础上提出了从产品差异化、服务差异化以及营销差异化三个方面确保RFX公司差异化竞争战略的实施。同时要加强企业文化建设、战略实施过程中的组织领导、人力资源管理、营销策略组合设计以及提升管理水平、技术水平、研发能力以确保差异化战略实施。
[Abstract]:The development of the Internet is the most distinctive feature of this era, a large number of Internet enterprises came into being, and the concept of intelligence has gradually entered people's vision. Especially in recent years, the government pays more and more attention to intelligent development in order to develop resource-saving and environment-friendly society. Shandong RFX Information Technology Co., Ltd (hereinafter referred to as RFX Company) is located in Jinan, Shandong Province, is engaged in relay protection setting calculation, intelligent substation secondary system construction, maintenance and operation support products development, The new enterprise, RFX, which provides technical advisory services in power grid production, operation and management, has grasped the trend of Internet technology, positioned itself as a participant in "smart grid", and has a good market development opportunity. Good development has been achieved. At present, the company is facing great challenges, especially in the choice and implementation of competitive strategy, there is no clear ideas. The main purpose of this paper is to find a reasonable competitive strategy for RFX Company, so this paper deeply analyzes the influencing factors and development prospects of RFX Company from the angle of theory and practice. After analysis, we find that the macro background and industry background are beneficial to the further development of RFX, and its internal resources and capabilities are basically higher than the average level of the industry, although there are advantages and disadvantages. It can be said that for RFX, the external opportunities are greater than the challenges, and the internal advantages are greater than the weaknesses. On the basis of SWOT analysis, this paper holds that the most suitable competition strategy for RFX company is the differentiated competition strategy. RFX company should pursue product differentiation, service differentiation and marketing differentiation, and in order to ensure the effective implementation of the differentiation strategy. Establish a series of safeguards. From the aspects of corporate culture, human resources, organization and operation, financial management and so on, a more comprehensive strategic guarantee system is established for enterprises. The innovation of this paper is to put forward the competitive strategy of RFX Company which is more suitable for differentiation in view of the internal and external environment faced by RFX Company. On the basis of this, the paper puts forward three aspects: product differentiation, service differentiation and marketing differentiation to ensure the implementation of RFX's differentiated competitive strategy. At the same time, we should strengthen the construction of corporate culture, organizational leadership, human resource management, marketing strategy combination design and improve management level, technology level and R & D ability in order to ensure the implementation of differentiation strategy.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272

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