服装类网红店铺微博营销策略探析

发布时间：2018-05-26 06:24

本文选题：服装 + 网红店铺　；参考：《山东纺织经济》2016年09期

【摘要】：本文主要研究了服装类网红店铺的微博营销模式。以网红"张大奕"为例,分析网红店铺微博营销要素。通过问卷调查,了解网红微博传播力和顾客购买意愿的影响因素,并根据调研结果对服装类网红店铺微博营销策略提出改进建议。
[Abstract]:This article mainly studies the micro-blog marketing mode of the clothing category red shop. Taking the "Zhang Da Yi" as an example, this paper analyzes the micro-blog marketing elements of the net red store. Through a questionnaire survey, it understands the influence factors of the transmission force and the customer's purchase intention of the net red micro-blog, and puts forward some suggestions on the improvement of the micro-blog marketing strategy of the clothing type network red store according to the results of the investigation.
【作者单位】：东华大学;
【分类号】：F274;F724.6

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