良友图书印刷公司与现代长篇小说的传播接受——以《良友文学丛书》中的长篇小说为中心

发布时间：2018-05-30 04:29

本文选题：良友图书印刷公司 + 《良友文学丛书》　；参考：《湘潭大学学报(哲学社会科学版)》2017年02期

【摘要】：《良友文学丛书》作为良友图书印刷公司的品牌图书,在出版方略和长篇小说的选择上,以"名家主打,兼收并蓄"为编选方针,为丛书的整体质量打下了坚实的基础,展现了赵家璧作为文化人的出版情怀与敏锐的商业眼光,和编选者包容开放的出版理念以及作者与出版家之间的真率与友谊。在传播运作模式上,《良友文学丛书》采取简洁明朗、美观齐整、精美雅致的装帧设计,以互联性强、市场效果显著的连推式广告宣传,灵活多样的营销策略,赢得了经济效益和社会效益的双丰收。虽然在接受样态上,由于作品的质量不一,呈现出大家名作关注者众和部分名家之作鲜有问津的喧闹与寂静的两极化现象,但毋庸置疑的是,《良友文学丛书》在传播接受方面所呈现的良性而互动的生态场,有效地促进了《良友文学丛书》中长篇小说的传播接受,为我们探讨现代出版业与现代长篇小说的传播接受提供了范例。
[Abstract]:As the brand book of good friend book printing company, "good friend Literature Series" has laid a solid foundation for the overall quality of the series with the principle of "master of famous writers, eclectic and all-embracing" in the selection of publishing strategy and novel. It shows Zhao Jiabi's publishing feelings and keen business vision as a cultural person, and the author's tolerant and open publishing idea, and the truth and friendship between the author and the publisher. In the mode of communication and operation, the "Friends Literature Series" adopts simple and clear, beautiful and elegant binding design, with a strong interconnection, significant market effect of continuous push advertising, flexible and diverse marketing strategies, Won the economic and social benefits of the double harvest. Although in terms of reception, due to the different quality of the works, there is a polarization of noise and silence between the attention of all the famous works and some of the famous works. However, there is no doubt that the benign and interactive ecological field of "good Friends Literature Series" in the aspect of communication and acceptance has effectively promoted the dissemination and acceptance of novels in the "Friends Literature Series". It provides an example for us to explore the modern publishing industry and the dissemination and acceptance of modern novels.
【作者单位】：四川大学文学与新闻学院;
【基金】：2012年度教育部人文社会科学研究规划基金项目“中国现代长篇小说的传播与接受研究”(项目编号:12YJA751003)阶段性成果
【分类号】：I207.425

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