财务安全云平台创业计划书

发布时间：2018-05-30 10:58

本文选题：计划书 + 财务安全　；参考：《电子科技大学》2015年硕士论文

【摘要】：“会计”一词源于西周,距今已有2000多年的历史了,会计的应用源远流长。时至今日,会计已由最初的零星计算演变成为一个庞大的财务体系。然而,在现代社会进入到二十一世纪的今天,以市场化、信息化、网络化、全球化为代表的互联网经济飞速到来,企业的财务环境发生了很大变化,原有的财务体系如何应对挑战,任务艰巨。本文是以创业计划书的形式,按照商业计划书的编制规则和标准来完成整体的设计和写作的。通过对传统的财务管理工具存在的弊端及局限性的分析,从企业战略,市场营销,竞争战略,人才发展,研发投入,外部环境等方面对财务安全云平台创业项目进行深入客观的解读,凸出该项目在产品创新,服务创新方面的的竞争优势:通过采用新的软件架构的设计使得互联网快速、便捷的特点得到充分的发挥,多款内置的功能模块则用来满足不同客户对于财务的多样性、时效性和前瞻性的需求,打造差异化的优势。文中首先对项目整体作了一个概述,包括项目的背景,概况,竞争优势以及项目投资的可行性,使投资人对项目有个总体认识和基本判断。然后对目标市场(财务管理软件,以下简称财管软件)进行分析:从全局视角上对国际国内财管市场的行业发展趋势进行了研判;从局部视角上对目标市场进行微观的研究和预测。然后对财管行业进行深入调研,包括对产业现状的剖析,存在的问题和机会以及项目的投资前景,重点介绍了本企业所处的地位,具备的竞争力以及应该采取的竞争策略等。接着介绍了公司的内部组织结构,公司的管理层,组织架构,股本构成及股权的分配情况。市场营销是项目开发的重要一环,文中阐述了在企业不同的发展阶段应该制定的营销战略和具体的营销策略,为产品推广和销售提供有力的支撑。财务分析及预测章节,通过绘制出企业的三大财务报表,对主要财务指标进行合理的估计和预测,分析企业的盈利能力,可持续发展能力,预测企业未来五年的发展蓝图。风险分析章节主要对公司发展过程中可能出现的各种风险进行了揭示,同时也从制度上设计了分险的防范和规避机制来尽量降低未来的不确定性风险。最后一章介绍了项目的资金用途、募集方式和使用规则以及为投资人设计了资金的退出机制,最大限度的保护投资人在本项目的的利益和权益。
[Abstract]:The word "accounting" originated in the Western Zhou Dynasty, which has a history of more than 2000 years ago. The application of accounting has a long history. Today, accounting has evolved from the original zero calculation to a huge financial system. However, the modern society entered the twenty-first Century, with the market, information, network, and globalization as the representative of the Internet. With the rapid economic arrival of the economy, the financial environment of the enterprise has changed greatly. The original financial system can cope with the challenge and the task is arduous. This article is based on the form of the business plan, and completes the overall design and writing according to the rules and standards of the business plan. Through the shortcomings and limitations of the traditional financial management tools From the aspects of enterprise strategy, marketing, competition strategy, talent development, R & D investment, and external environment, this paper makes an in-depth and objective interpretation of the financial security cloud platform entrepreneurship project, and highlights the competitive advantage of the project in product innovation and service innovation: through the use of new software architecture design, the Internet is fast and convenient. The features of the project are fully played, and a number of built-in functional modules are used to meet the diversity, timeliness and forward-looking needs of different clients and create differences. First, the overall project is summarized, including the background of the project, the general situation, the competitive advantage and the feasibility of the project investment. The project has a general understanding and basic judgment. Then the target market (financial management software, hereinafter referred to as the financial management software) is analyzed: from the global perspective, the industry development trend of the international and domestic financial management market is judged, the micro view of the target market is studied and predicted from the local perspective. And then the financial management industry is deep in depth. The research, including the analysis of the status of the industry, the existing problems and opportunities, and the investment prospects of the project, focuses on the status of the enterprise, the competitiveness and the competitive strategies that should be taken. Then it introduces the internal organization structure of the company, the management level of the company, the structure of the organization, the structure of the capital stock and the distribution of equity. Marketing is an important part of the project development. This paper expounds the marketing strategy and specific marketing strategy that should be formulated at different stages of the development of the enterprise, and provides a strong support for the promotion and sales of the products. The chapter of financial analysis and prediction, by drawing out the three major financial statements of the enterprise, makes a reasonable estimate of the main financial indicators. And forecast, analyze the profitability of the enterprise, the ability of sustainable development, forecast the blueprint of the development of the enterprise in the next five years. The chapter of risk analysis mainly reveals all kinds of risks that may appear in the process of the company's development. At the same time, it also designs the precaution and evasion mechanism of the risk division from the system to minimize the uncertainty risk in the future. The latter chapter introduces the use of the project, the way of raising and the rules of use, and the withdrawal mechanism for the investors to protect the interests and interests of the investors in this project to the maximum extent.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F275

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