打造爆款单品的3个案例4个要素

发布时间：2018-06-01 17:13

  本文选题：价格竞争 + 营销方法　； 参考：《时代经贸》2016年26期

【摘要】：正强化单品营销,淡化大范围促销。也就是打造重点拳头单品,弱化没有新意的传统促销模式。此举本质上是考验一家超市回归商品本质的经营能力,而淡化或去除过度依赖供应商价格差的经营模式。趋势使然,实际上,一些优秀企业已经在这样做了。单品营销不仅是山姆·沃尔顿十分推崇的营销方法,也是我们在日常营销中常用到的营销利器。价廉物美永远是超市竞争的法宝,但在大家都使用价格竞争的今天,全面价格竞争会极大影响超市的利润。
[Abstract]:Is strengthening the individual product marketing, desalination wide range promotion. That is to create key fist single products, weakening the traditional promotion model without new ideas. The move is essentially a test of a supermarket's ability to return to the essence of a commodity and downplay or remove the business model that relies too heavily on poor prices for suppliers. As a result of the trend, in fact, some good companies are already doing so. Single product marketing is not only the marketing method that Sam Walton admires very much, but also the marketing weapon we often use in daily marketing. Low price and good quality is always the magic weapon of supermarket competition, but today when everyone uses price competition, overall price competition will greatly affect the profits of supermarket.
【作者单位】： 纳尔森(香港)商业管理有限公司;
【分类号】：F274;F721.7
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本文编号：1965009