基于Android平台的烟草移动营销系统设计与实现

发布时间：2018-06-08 00:57

本文选题：烟草 + Android　；参考：《烟草科技》2015年03期

【摘要】：为解决传统烟草营销系统应用中存在的便捷性、广泛性、及时性和透明性不足等问题,基于Android平台设计了烟草移动营销系统。系统以Android系统为平台,利用平台提供的开发API(Application Programming Interface),设计实现了用户接入层、终端系统更新、移动GIS(Geographic Information System),并给出了提升系统安全性的方法。结果表明:系统能够满足驻外营销业务人员的应用需求,可以随时、随地访问营销信息系统平台,解决了传统营销系统存在的问题,并具有员工考勤、绩效考核、工作日志、客户拜访、市场数据采集等功能。系统测试结果显示,考勤定位和价格数据上报成功率均为100%,数据传输平均用时分别为1.2 s/月和2.1 s/月,能够满足业务运转需求。该系统运行稳定可靠,数据处理准确高效,有效促进了营销数据的共享利用,提高了营销工作的基础管理水平。
[Abstract]:In order to solve the problems of convenience, extensiveness, timeliness and transparency in the application of traditional tobacco marketing system, a tobacco mobile marketing system was designed based on Android platform. The system takes Android system as the platform, uses the platform to develop API Application programming Interface, designs and implements the user access layer, terminal system update, mobile GIS Geographic Information system, and gives the method to improve the system security. The results show that the system can meet the application needs of marketing professionals stationed abroad, can visit the marketing information system platform at any time, anywhere, solve the problems existing in the traditional marketing system, and has employee attendance, performance appraisal, work log, etc. Customer visit, market data collection and other functions. The system test results show that the success rate of location and price data reporting is 100 and the average time of data transmission is 1.2 s / month and 2.1 s / month respectively. The system runs stably and reliably, and the data processing is accurate and efficient. It effectively promotes the sharing and utilization of marketing data and improves the basic management level of marketing work.
【作者单位】：江苏中烟工业有限责任公司信息中心;
【分类号】：TP311.52

【参考文献】