基于互联网金融背景下JP公司业务优化研究

发布时间：2018-06-09 02:47

本文选题：互联网金融 + 业务创新　；参考：《深圳大学》2017年硕士论文

【摘要】：现阶段互联网获得了突飞猛进的发展,互联网思维也开始渗透入各行各业中,正在不断改变金融业格局,催生了P2P网贷平台和众筹模式等新金融业态,也与信托、基金、证券、保险和银行等金融企业互相竞争和共同进步。JP公司思维固化严重,风控过于严格,业务种类非常传统,经营范围狭窄,信息不透明,很难满足客户日益多元化的个性需求,与当前的互联网金融趋势格格不入。本文采用案例分析法,首先系统分析了目前JP公司的传统业务及在现阶段互联网金融背景下的业务优化及创新方向,结合部分互联网金融企业的案例,研究了其金融信息服务平台的模式和流程,探讨了公司运用互联网金融技术与理念成功嵌入金融产业价值链高位的经验,以这一案例在大数据创新、差异化精准营销以及线上运营模式这些层面上的启示作为出发点,根据JP公司当前的实际情况,分析了该公司现阶段所面临的问题,同时结合当今的互联网金融趋势,论述了在当前背景下JP公司应该作何改进,包括构建结合大数据产品创新实践、差异化精准营销服务以及线上平台式运营体系,为JP公司在改善和发展已有的信托业务、资产管理业务、证券业务提供了新思路,具备一定的指导和实践意义。
[Abstract]:At this stage, the Internet has achieved rapid development. Internet thinking has also begun to infiltrate into all walks of life. It is constantly changing the financial industry pattern, giving birth to new financial formats such as P2P network lending platforms and crowdfunding models, and also with trusts, funds, securities, etc. Financial enterprises such as insurance and banks compete with each other and make common progress. JP companies have a serious mental solidification, too strict wind control, very traditional business types, narrow business scope and opaque information. It is very difficult to meet the increasingly diversified personality needs of customers. And the current trend of Internet finance is incompatible. This paper uses case analysis method to analyze the traditional business of JP Company and the business optimization and innovation direction under the background of Internet finance at the present stage, combining with the cases of some Internet financial enterprises. This paper studies the model and process of its financial information service platform, discusses the experience of successfully embedding high value chain of financial industry with Internet finance technology and idea, and innovates in big data with this case. According to the actual situation of JP Company, this paper analyzes the problems that the company is facing at the present stage, and combines with the current trend of Internet finance, as the starting point of the enlightenment on the level of differentiated precision marketing and online operation mode. This paper discusses how to improve JP Company under the current background, including the construction of integrated big data product innovation practice, differentiated precision marketing service and online platform operation system, so as to improve and develop the existing trust business of JP Company. Asset management business, securities business provides a new idea, with certain guidance and practical significance.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.39

【相似文献】