从场景应用看移动互联网的广告变革

发布时间：2018-06-16 01:27

  本文选题：特定过程 + 移动营销　； 参考：《青年记者》2015年26期

【摘要】：正受益于移动互联网的快速发展和移动终端的更新迭代,移动应用广告被视为新的蓝海。场景应用(Live APP)作为一种极具吸引力的移动营销方式,开始火爆起来。场景应用的兴起(一)场景的概念场景,本来是一影视用语,指在特定时间、空间内发生的行动,或者因人物关系构成的具体画面,是通过人物行动来表现剧情的一个个特定过程。(二)场景应用的定义在传统视频广告中,场景早已存在。而在场景应用当中,向受众展现的是一
[Abstract]:With the rapid development of mobile Internet and the update iteration of mobile terminals, mobile application advertising is regarded as a new blue sea. Scene application Live app, as an attractive mobile marketing method, began to catch on. The rise of scene Application (1) the conceptual scene of a scene is originally a film and television term, referring to the action that takes place at a specific time or space, or a specific picture formed by the relationship between the characters, It is a particular process through which characters act to express the plot. (2) the definition of scene application is in the traditional video advertisement, scene already exists. And in the context of the application, it shows the audience a
【作者单位】： 武汉学院新闻传播系;
【分类号】：F713.8
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本文编号：2024589