形象工业:饮食生活的现代化与主体颠覆

发布时间：2018-06-17 07:54

本文选题：主体性 + 饮食生活　；参考：《哈尔滨工业大学学报(社会科学版)》2017年01期

【摘要】：通过饮食生活现代化的现象描述表明,现代化在带来更为个体化、多元化和自主化的主体性发展的同时,也导致了形象工业的形成,造成了饮食生活的审美化、庸俗化和同质化,颠覆了人与食物间的主客关系。其本质是形象工业造成的饮食生活的审美实践和文化生产逐步分离,审美实践中脆弱的、矛盾的个体心理和文化生产中强大的资本力量形成了鲜明的对比,使得饮食生活独立成为一个有组织的、有复杂的分工、以推销活动和营销安排为中介的生产与消费系统,而这整个系统都受到资本流通与技术发展的共同支配。形象工业并不仅仅是个体所编织的自我消费的童话故事,它同时也是资本机器运转的一个部分,由人本身生产但又独立于人、导向性地重构主体的审美意识,形成一个以形象生产、形象消费为目的,从资本生产到自我生产的宏大系统。到底我们该抑制还是迎合现代化?在对形象工业的形成和意义进行反思的过程中,无论是探寻意识重构的方向,还是抵抗的行为技术,都凭借对审美实践的维护和持续,只有保证独立自主的审美实践才能确保主体活动的中心地位。
[Abstract]:Through the description of the phenomenon of food life modernization, it shows that modernization not only brings more individualized, pluralistic and autonomous development of subjectivity, but also leads to the formation of image industry, resulting in the aesthetic of food life. Vulgarization and homogeneity subvert the relationship between man and food. Its essence is the gradual separation of aesthetic practice and cultural production of food life caused by image industry. The fragile and contradictory individual psychology in aesthetic practice and the powerful capital forces in cultural production form a sharp contrast. It makes food life become an organized, complicated division of labor, a production and consumption system mediated by marketing activities and marketing arrangements, and the whole system is jointly dominated by capital circulation and technological development. Image industry is not only a fairy tale of self-consumption woven by individuals, but also a part of the operation of the capital machine. It is produced by man but independent of man and reconstructs the aesthetic consciousness of the subject in a guided way. Form an image production, image consumption as the purpose, from capital production to self-production of a grand system. Should we restrain or cater to modernization? In the process of reflection on the formation and significance of image industry, both the direction of consciousness reconstruction and the behavior technology of resistance depend on the maintenance and continuity of aesthetic practice. Only the independent aesthetic practice can ensure the central position of the subject.
【作者单位】：福建师范大学公共管理学院;
【分类号】：C913

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