互联网视域下齐齐哈尔市绿色食品营销模式探索

发布时间：2018-06-18 04:52

本文选题：互联网+ + 绿色食品　；参考：《理论观察》2016年04期

【摘要】：随着"互联网+"的提出,齐齐哈尔市在发展绿色食品产业上,推出了"互联网+绿色食品"的营销概念,大力发展绿色食品网络营销,扩大市场的影响力,促进农民的就业与增收,使其成为拉动齐齐哈尔市经济社会发展的重要动力。但在实践过程中,由于传统营销模式的观念较强,加之互联网营销环境的不健全,导致在实际操作过程中存在着许多的问题,本文针对齐齐哈尔市的具体情况,客观地进行分析和研判,尽可能地从根本上解决当前存在的问题,找出相应的解决措施,使其能够充分发挥绿色食品网络营销模式的优势特点,加快提升齐齐哈尔市绿色食品产业的发展,有效地推动齐齐哈尔市经济社会的大发展与大繁荣。
[Abstract]:With the advance of "Internet", Qiqihar put forward the concept of "Internet Green Food" in the development of green food industry, and vigorously developed the network marketing of green food to expand the market influence. To promote the employment and income of farmers and make it an important driving force to promote the economic and social development of Qiqihar. But in the process of practice, because of the strong concept of the traditional marketing mode and the imperfect internet marketing environment, there are many problems in the practical operation process. This paper aims at the specific situation of Qiqihar City. Objective analysis and judgment, as far as possible to fundamentally solve the current problems, find out the corresponding solutions, so that it can give full play to the advantages of the green food marketing model, Speed up the development of the green food industry in Qiqihar, effectively promote the economic and social development and prosperity of Qiqihar.
【作者单位】：齐齐哈尔市社会科学院;理论观察编辑部;
【基金】：“齐齐哈尔市绿色食品产业发展战略研究”(项目编号:QSX2015-09YB) 齐齐哈尔市哲学社会科学研究规划项目“齐齐哈尔市农产品深加工产业发展的对策研究”(项目编号:QSX2015-01YB);阶段性成果之一
【分类号】：F426.82;F274

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