福文化在淮阳非遗产品包装设计中的应用研究

发布时间：2018-06-18 09:28

本文选题：福文化 + 淮阳非遗产品　；参考：《广西师范大学》2017年硕士论文

【摘要】：福文化是中国传统文化的重要组成部分,具有广泛的传播性和高度的认同感。其深邃的文化内涵和多样的表现形式,给现代设计创作提供了无限灵感的源泉。在多元文化背景下,探讨福文化的文化价值和审美价值,并将其应用于现代包装设计中,有利于提升包装的文化内涵和审美意境,使得包装能更快速有效的被消费者所认同和接受。非物质文化遗产是某一地区、某一民族悠久历史、文化精髓、民族特色的活态传承,具有独特性、活态性、传承性、民族性、地域性的基本特点。非物质文化遗产包蕴含着丰富的历史文化和精神传承价值,鲜活的记录了不同时代、不同民族、不同地域的文化精髓,是巨大的历史文化财富。非物质文化遗产的保护是对传统文化的传承,也是社会发展的现实需要。加强非物质文化遗产的保护传承,关键在于强化传承途径的多元化,通过资金扶持、宣传推广等,调动传承人的积极性,同时在不改变其精神文化内涵的基础上,对非遗产品进行适度包装、展示与营销,在市场上创造需求,为非遗产品的传承和发展创造更大的空间。在非物质文化遗产保护、传承与发展中,采用多元化的传承方式,从设计的角度,探究非物质文化遗产的传承途径,通过包装设计拓宽非遗产品的宣传和传承途径,有重要的理论价值与实践意义。本文以淮阳非遗产品包装设计为主要研究对象,以福文化为切入点,试图探讨福文化在淮阳非遗产品包装设计中的应用方法和创新思路,以提升淮阳非遗产品包装的文化内涵和审美意境,从而增加其产品附加值。通过对福文化和淮阳非遗产品包装设计概述,分析了淮阳非遗产品包装设计现状,论述了福文化在淮阳非遗产品包装设计中的应用价值;在符号学理论、包装设计理论指导下,结合具体的设计案例对福文化在包装设计中的符号化应用以及福文化在包装设计中的演变与创新进行研究,在此基础上,重点探讨福文化应用于淮阳非遗产品包装设计中的原则和方法。最后以淮阳非遗产品泥泥狗包装设计为设计实践案例,对福文化在淮阳非遗产品包装设计中的应用进行了具体的分析探讨。希望借此为相关设计研究提供借鉴,为福文化的传承发展以及非遗产品的宣传推广做出努力。
[Abstract]:Blessing culture is an important part of Chinese traditional culture, with wide spread and high identity. Its profound cultural connotation and various forms of expression provide an infinite source of inspiration for modern design creation. Under the background of multiculturalism, this paper probes into the cultural value and aesthetic value of Fu culture, and applies it to modern packaging design, which is helpful to promote the cultural connotation and aesthetic conception of packaging. So that packaging can be more quickly and effectively recognized and accepted by consumers. The intangible cultural heritage is the basic characteristic of a certain region, a nation with long history, cultural essence, and national characteristics, which is characterized by its uniqueness, livability, inheritance, nationality and region. The intangible cultural heritage package contains rich historical and cultural and spiritual heritage value, fresh record of different times, different nationalities, different regions of the cultural essence, is a huge historical and cultural wealth. The protection of intangible cultural heritage is not only the heritage of traditional culture, but also the practical need of social development. To strengthen the protection and inheritance of intangible cultural heritage, the key lies in strengthening the diversity of inheritance ways, mobilizing the enthusiasm of inheritors through financial support, propaganda and promotion, and at the same time, without changing their spiritual and cultural connotations. The proper packaging, display and marketing of non-legacy products create demand in the market and create greater space for the inheritance and development of non-legacy products. In the course of the protection, inheritance and development of intangible cultural heritage, we adopt a diversified way of inheritance, explore the ways of inheritance of intangible cultural heritage from the angle of design, and broaden the propaganda and inheritance path of non-legacy products through packaging design. It has important theoretical value and practical significance. This paper takes the packaging design of Huaiyang non-legacy products as the main research object and the Fu-culture as the breakthrough point, and attempts to explore the application and innovative thinking of Fu-culture in the packaging design of non-legacy products of Huaiyang. In order to enhance the cultural connotation and aesthetic conception of Huaiyang non-legacy product packaging, thus increasing the added value of its products. By summarizing the packaging design of Fu-culture and Huaiyang non-legacy products, this paper analyzes the present situation of the packaging design of non-relict products in Huaiyang, discusses the application value of Fu-culture in the packaging design of non-relict products of Huaiyang, under the guidance of semiotics theory and packaging design theory, The symbolic application of Fu culture in packaging design and the evolution and innovation of Fu culture in packaging design are studied in combination with specific design cases. This paper mainly discusses the principles and methods of the application of Fu culture in the packaging design of Huaiyang non-posthumous products. Finally, the application of Fu-culture in the packaging design of Huaiyang non-relict products is analyzed and discussed by taking the design of puddle dog packaging as a practical case. Hope to provide reference for the relevant design research, for the inheritance and development of the blessing culture and the promotion of non-legacy products to make efforts.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2

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