“多看阅读”手机App 4C营销策略分析

发布时间：2018-06-18 11:03

本文选题：多看阅读 + 手机阅读　；参考：《北京印刷学院》2015年硕士论文

【摘要】：阅读是人们生活中不可缺少的生活方式,随着科技的发展,人们的阅读习惯也悄悄地发生变化。手机已经成为数字时代的重要标志,并从各方面影响着人们的生活。从电脑终端阅读平台,到手机浏览器阅读,再到专业阅读平台,设备越来越便携,阅读也随之变得更加简单。随着3G网络的普及,4G网络的兴起,手机与阅读结合越来越紧密,渐渐为手机阅读创造出一片蓝海。“多看阅读”是小米科技有限公司打造互联网产业链的重要环节,也是旗下最主要的阅读产品。到目前为止“多看阅读”分为Android系统、iOS系统、Kindle系统,囊括了移动阅读文档的主流格式。本文是在手机阅读市场具有广阔的前景的前提下,以“多看阅读”为例,探析“多看阅读”如何在各种阅读App中脱颖而出。并用4C营销理论,为“多看阅读”提出行之有效的营销策略。
[Abstract]:Reading is an indispensable way of life. With the development of science and technology, people's reading habits change quietly. Mobile phone has become an important symbol of the digital age, and from all aspects of the impact on people's lives. From computer terminal reading platform to mobile browser reading, to professional reading platform, devices become more portable, and reading becomes easier. With the popularity of 3G network and the rise of 4G network, the combination of mobile phone and reading is becoming closer and closer, gradually creating a blue sea for mobile phone reading. "more reading" is Xiaomi Technology Co., Ltd. to build an important link in the Internet industry chain, but also the most important reading products. So far, "read more" has been classified as a Android system, including the mainstream format of mobile reading documents. Under the premise that the mobile phone reading market has a broad prospect, this paper takes "more reading" as an example to explore how "more reading" stands out in all kinds of reading App. And 4 C marketing theory, for "more reading" put forward effective marketing strategy.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G237.6-F

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