辽宁联通营销支撑管理系统的设计与实现

发布时间：2018-06-22 06:59

本文选题：联通营销支撑管理 + java　；参考：《东北大学》2015年硕士论文

【摘要】：当今通信行业的发展速度是非常快的,通信行业在人们的生活中越来越重要,已经进入到人们生活的方方面面。因此通信行业也成为当今炙手可热的行业,在市场上的竞争也是越来越激烈,而各个公司制定的一些营销策略也是多种多样百花齐放。为了吸引更多的客户,运营商现在需要制定具有自己特色又非常有竞争力的策略是迫在眉睫,可以通过调整或者对资源配置进行优化来减少企业成本,扩大利润,也增强企业的核心竞争力。该论文就利用了数据挖掘的技术,来分析市场人员和客户,从而第一时间把握市场的一些重要的信息数据,而用Java进行开发,这就是开发该系统的关键。根据辽宁联通营销支撑管理系统的具体需求分析,结合本系统的实际特点,可将本系统分为五大模块:联通营销管理模块、账务业务管理模块、市场渠道营销模块、名单制与考核管理模块和系统安全与维护管理模块。其中,联通营销管理模块又包括主要经营指标、渠道监控、行业监控、横向对标和经营通报等五个功能;账务业务管理模块包括账户查询、通用查询、欠费追缴和宽带到期等四个功能;市场渠道营销模块包括渠道与部门关系维护、基站与部门关系维护、名单制与考核客户分配、驻地网管理、目标市场名单制与考核管理和年度预算排产六个功能;名单制与考核管理包括名单制与考核客户管理、商机管理、手工帐管理、双计考核配置和双计考核报表等五个功能·,系统安全与维护管理模块包括用户管理、角色管理、系统资源管理、系统公告和日志管理等五个功能。该系统的开发大大提高了企业的利润,提高了企业工作的效率,也增强企业的核心竞争力。
[Abstract]:Nowadays, the development of communication industry is very fast. Communication industry is more and more important in people's life, and has entered every aspect of people's life. Therefore, the communication industry has become a hot industry, and the competition in the market is becoming more and more fierce. In order to attract more customers, it is urgent for the operators to make their own characteristic and very competitive strategy. They can reduce the cost and expand the profit by adjusting or optimizing the allocation of resources. Also enhance the core competitiveness of enterprises. This paper uses the technology of data mining to analyze the market personnel and customers, so as to grasp some important information data of the market in the first time, and develop it with Java, which is the key to develop the system. According to the specific demand analysis of Liaoning Unicom marketing support management system, combined with the actual characteristics of this system, the system can be divided into five modules: Unicom marketing management module, account business management module, market channel marketing module. List system and examination management module and system security and maintenance management module. Among them, the Unicom marketing management module also includes five functions: main operating indicators, channel monitoring, industry monitoring, horizontal marking and business notification. The account business management module includes account inquiry, general query, etc. The marketing module includes the maintenance of the relationship between the channel and the department, the maintenance of the relationship between the base station and the department, the distribution of the list system and the examination of the customer, the management of the resident network, Target market list system and assessment management and annual budget production management six functions; list system and assessment management includes list system and examination customer management, business opportunity management, manual account management, The system security and maintenance management module includes five functions: user management, role management, system resource management, system announcement and log management. The development of the system greatly improves the profit of the enterprise, improves the efficiency of the enterprise work, and strengthens the core competitiveness of the enterprise.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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