直销企业的教育管理研究

发布时间：2018-06-22 21:37

本文选题：直销 + 教育管理　；参考：《河北工业大学》2015年硕士论文

【摘要】：本文从国内外直销行业的教育培训现状入手,将普通教育和直销教育在概念和作用上作了区别,分析了我国直销企业发展的三个阶段和营销模式,介绍了国家相关的政策法规,指出我国直销企业在教育培训方面存在的问题和不足,以及未来的发展方向,重点阐述了教育培训对行政员工、经销商、直销企业三方的作用,就直销教育培训在开发设计内容和分类方面的内容做了详细的介绍,同时对于在实施上要关注的重点做了提醒,另外也建议直销企业要重视加强教育培训的管理,建立起完善的教育培训体系,培养更多的教育培训人才。直销企业加强教育培训管理工作,重视对员工、渠道成员(经销商和直销员)等的教育培训,这既是企业自身人力资源管理的需要,也是企业提升核心竞争力的需要,更是履行企业社会责任的需要。本文从“直销企业的教育管理研究”这个方向展开分析及论述,希望能帮助直销企业和直销员、经销商等从业人员认识到教育培训的作用和重要性,帮助直销企业参考建立教育培训系统,完善教育培训功能,提高从业人员的整体素质,提升直销企业的社会形象和公众认可度。本文通过参考国内外直销企业在教育培训方面的管理模式和经验,结合现代人力资源理论,借助所处行业的经销商和直销员的平台,针对本课题开展调查和访谈,并就具体的直销企业在教育培训管理上的现状进行分析、整理和归纳。指出直销企业应该建立专职的教育培训管理部门,配置和培养专职的讲师人才,对于营销人员担任讲师既要大胆授权又要加强管理,必要时可外聘第三方专业讲师。针对企业的实际情况和市场的实际需求,设置细分人群、细分阶段、细分层次的针对性教育课程,持续开展,与时俱进,评估反馈,不断创新,逐步建立起有企业自身特色的教育培训管理体系,为企业可持续发展作出贡献。
[Abstract]:This paper starts with the current situation of education and training in the direct selling industry at home and abroad, differentiates the general education from the direct selling education in concept and function, analyzes the three stages and marketing models of the development of our country's direct marketing enterprises, and introduces the relevant policies and regulations of the country. This paper points out the problems and shortcomings in the education and training of our country's direct selling enterprises, as well as the development direction in the future, and emphasizes on the function of education and training to the administrative staff, dealers and direct selling enterprises. This paper makes a detailed introduction to the content and classification of the development and design of direct marketing education and training, and reminds them of the key points to be paid attention to in implementation. In addition, it is also suggested that direct marketing enterprises should attach importance to strengthening the management of education and training. Establish a sound education and training system, and train more educational and training personnel. Direct selling enterprises strengthen the management of education and training, attach importance to the education and training of employees, channel members (distributors and direct sellers), which is not only the need of human resource management of enterprises themselves, but also the needs of enterprises to enhance their core competitiveness. It is also the need to fulfill corporate social responsibility. This paper analyzes and discusses from the direction of "Educational Management Research of Direct selling Enterprises", hoping to help direct selling enterprises, direct sellers, dealers and other practitioners to realize the role and importance of education and training. To help direct sales enterprises to establish education and training system, improve the function of education and training, improve the overall quality of employees, enhance the social image and public recognition of direct selling enterprises. By referring to the management mode and experience of domestic and foreign direct selling enterprises in education and training, combining the modern human resource theory, with the help of the platform of dealers and direct sellers in the industry, this paper carries out investigations and interviews in view of this topic. And the specific direct marketing enterprises in education and training management status analysis, collation and induction. It is pointed out that direct selling enterprises should set up full-time educational and training management departments, allocate and train full-time lecturers, and strengthen the management of marketing personnel as lecturers, and if necessary, employ third-party professional lecturers. According to the actual situation of the enterprise and the actual demand of the market, set up the targeted education curriculum of the subdivision crowd, the subdivision stage, the subdivision level, develop continuously, keep pace with the times, evaluate the feedback, innovate continuously, Gradually set up its own characteristics of education and training management system to contribute to the sustainable development of enterprises.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F713.32;F272.92

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