探讨交互式理念在包装设计中的应用

发布时间：2018-06-23 14:52

本文选题：交互式 + 包装设计　；参考：《青岛大学》2017年硕士论文

【摘要】：包装设计是一门集营销学、集美学及心理学的为一体的重要性、实用性的艺术学科,包装设计在产品设计领域中起到十分重要的作用,其不仅对产品起到储存与保护的作用,而且还对产品起到美化的功能。在包装设计活动中,交互式理念的宗旨目的就是使得产品包装设计方面能够与消费者的需求之间建立起新的交流方式,通过二者之间的互动而为包装设计传递一些信息,从而为包装设计方面提供一定的指导意义,由此以有效满足人们的个性化需求及情感需求。本研究基于对交互式理念的理解,来探讨其未来发展趋势,尤其将其应用包装设计活动中的方法及原则进行叙述,与此同时,也将其在未来包装设计过程中的体现进行了综合阐述,由此为广大包装设计工作着提供一定的指导借鉴意义,从而以设计出更具有人文关怀且独特视觉效果的产品包装设计而满足广大个性化需求的消费者。本研究重点结合交互式理论来探讨其其包装设计领域中的具体体现,并且结合产品包装设计来分析交互式理论在包装设计领域中的应用,从而综合多方面查阅及检索结果来为包装设计工作人员提供一定的交互式理论应用原则,同时,结合交互式理念在包装设计领域中的应用趋势来探讨其应用价值,从而保障包装设计活动能够与消费者之间建立起互动的关系,由此使得所设计的结果能够满足更多消费者的需求,以期进一步提升包装设计水平。
[Abstract]:Packaging design is a combination of marketing, beauty and psychology as one of the importance of practical art, packaging design in the field of product design plays a very important role, it not only plays a role in the storage and protection of products, It also has the function of beautifying the product. In packaging design activities, the purpose of the interactive concept is to establish a new way of communication between product packaging design and consumers' needs, and transmit some information for packaging design through the interaction between the two. Thus, it can provide some guidance for packaging design, so as to effectively meet people's personalized and emotional needs. This study is based on the understanding of the concept of interaction, to explore its future development trend, especially to describe the methods and principles of its application in packaging design activities, at the same time, The embodiment of packaging design in the future has also been comprehensively expounded, thus providing certain guiding significance for the vast number of packaging design work. In order to design more humane care and unique visual effects of product packaging design to meet the needs of the vast number of personalized consumers. This study focuses on the interactive theory to explore its packaging design in the field of concrete embodiment, and combined with product packaging design to analyze the interactive theory in the field of packaging design applications, In order to provide some interactive theory application principles for packaging design staff, the application value of interactive concept in the field of packaging design is discussed in the light of the application trend of interactive concept in the field of packaging design. So as to ensure that packaging design activities can establish an interactive relationship with consumers, so that the results of the design can meet the needs of more consumers, in order to further improve the packaging design level.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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