从社群电商视阙探讨小微企业OTO的商业模式

发布时间：2018-06-24 09:17

本文选题：小微企业 + OTO　；参考：《商业经济研究》2015年36期

【摘要】：随着社交媒体和电商的不断融合,社群电商正在互联网崛起,伴随着微信、微博陆续开通了支付功能,为小微企业在社群电商平台拓展OTO商业模式提供了契机,利用社交媒体不同的传播特征,将小微企业线上下的客户服务融合,降低了社会化营销门槛,比之传统电商的商业模式,在客户体验、双向互动、口碑传播方面,社群电商OTO的新型商业模式逐渐展露优势。
[Abstract]:With the convergence of social media and e-commerce, social ecommerce is on the rise of the Internet, and along with WeChat, Weibo has launched payment capabilities one after another, providing opportunities for small and micro businesses to expand their Oto business models on social ecommerce platforms. Using the different communication characteristics of social media, we combine the customer service of small and micro enterprise line, lower the threshold of social marketing, compared with the traditional e-commerce business model, in customer experience, two-way interaction, word of mouth communication, The new business model of social ecommerce OTO is gradually showing its advantages.
【作者单位】：镇江高等专科学校财经商贸学院;
【基金】：江苏省大学生创新计划项目“微信广告策略创新研究”阶段性成果,项目号:2015-130802207
【分类号】：F724.6

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