APP环保公司营销策略研究

发布时间：2018-06-24 20:58

本文选题：节能环保 + STP营销　；参考：《西北大学》2015年硕士论文

【摘要】：随着社会经济的快速发展,生产力的迅速腾飞,人们在不断创造经济效益的同时越来越意识到环境保护的重要,人们的环保意识越来越强,且对生态环境的质量提出了更高的标准。由于肆意破坏环境,能源缺失严重,环境质量日益下降,面对这一现状,社会各界已经将环保问题视作当前任务的重中之重。诸多环保政策相继问世,中央机关到地方政府积极响应号召,大力开展推进环保工作,群众也自觉参与,自觉抵制高耗产品,提倡健康环保的生活方式,这就代表着我国已经进入节能环保的新时期。节能环保商品是社会发展过程中,为了全面推行生态环保活动并扩大发展规模而开展的,近段时间,这一行为取得了长足性的发展,节能环保公司在市场竞争的过程中,担负着双重的责任,既要创造丰富的经济效益,又要改善生态环境。节能环保公司的发展是社会发展的产物。本论著以城市公共设备一家污水处理厂为研究背景,以APP环保企业为研究对象,旨在为我国的环保企业总结归纳出科学的环保策略,并结合自身实际,合理使用有效能源,促进生态环境的改善,且探讨可行性的销售措施,进而打开市场,拓宽市场销售的渠道,实现经济效益的最大化,实现经济利润和环境保护的共同发展。本论著以APP环保公司的污水处理设备为研究范本,以政府监管机构为调查对象,采取了SWOT理论分析法,通过理论模型和实践性活动相结合的方式,分析了公司的内外部环境、机遇和挑战,并采取了动态性的STP销售措施,明确了该企业在市场竞争中的所处位置,并结合实际分析了该企业销售策略优势和缺陷所在,且更深入化地进行剖析。最后,归纳出改进销售策略的具体建议,即科学使用STP和客户终身价值学说理论,进而为企业创造出更丰富的经济效益,节省销售本金,推动销售利润和生态环境的共同发展。
[Abstract]:With the rapid development of social economy and the rapid development of productive forces, people are increasingly aware of the importance of environmental protection while constantly creating economic benefits, and people's awareness of environmental protection is becoming stronger and stronger. And the quality of the ecological environment put forward a higher standard. Due to wanton destruction of the environment, serious lack of energy, environmental quality is declining day by day. In the face of this situation, all sectors of society have regarded environmental protection as the most important task of the current task. Many environmental protection policies have come out one after another. The central organs and local governments have responded positively to the call to vigorously promote environmental protection work, and the masses have consciously participated in, consciously resisted high-consumption products, and advocated a healthy and environmentally friendly way of life. This represents that our country has entered a new era of energy conservation and environmental protection. Energy saving and environmental protection commodities are developed in the process of social development in order to carry out ecological environmental protection activities and expand the scale of development in an all-round way. Recently, this behavior has made great progress, energy saving and environmental protection companies are competing in the process of market competition. Bear double responsibility, not only to create rich economic benefits, but also to improve the ecological environment. The development of energy conservation and environmental protection companies is the product of social development. This thesis takes a sewage treatment plant of urban public equipment as the research background, takes app environmental protection enterprise as the research object, aims at summing up the scientific environmental protection strategy for the environmental protection enterprises of our country, and combining with its own reality, using the effective energy reasonably. Promote the improvement of ecological environment, and explore the feasible marketing measures, and then open up the market, broaden the marketing channels, realize the maximum economic benefits, and realize the common development of economic profits and environmental protection. This thesis takes the sewage treatment equipment of app Environmental Protection Company as the research model, takes the government supervision organization as the investigation object, adopts the SWOT theory analysis method, through the combination of the theoretical model and the practical activities, analyzes the internal and external environment of the company. Opportunity and challenge, and take dynamic STP sales measures, clear the position of the enterprise in the market competition, and combined with the actual analysis of the advantages and disadvantages of the enterprise's sales strategy, and more in-depth analysis. Finally, the author summarizes the concrete suggestions for improving the sales strategy, that is, using STP and the theory of customer lifetime value scientifically, thus creating richer economic benefits for enterprises, saving the sales principal and promoting the common development of sales profits and ecological environment.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;X324

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