国内周播剧研究

发布时间：2018-06-25 09:16

本文选题：周播剧 + 叙事策略　；参考：《黑龙江大学》2016年硕士论文

【摘要】：周播剧是近年出现在中国的一种新的电视剧类型,目前在中国电视剧市场呈现出星星之火可以燎原的蓬勃之势,它的出现和发展并非偶然,本文以国内周播剧作为研究对象,运用案例分析等研究方法,探究周播剧能够热播的原因和未来的发展趋势。首先,文章从周播剧的背景、概念界定、分类和发展历程等多方面对周播剧做出了全面的分析和概述。其次,从周播剧的内容分析方面着手,以叙事主题和情节安排为主,阐释周播剧与众不同的叙事策略。接下来,对周播剧的媒介营销方法进行解析,通过与日播剧的对比,突出周播剧在人气营销方面所具有的独特优势。最后,从消费文化的角度出发,分析周播剧在消费文化语境下的时代特征。通过对以上四个方面问题的探究,揭示出周播剧在中国内地发展所面临的机遇和挑战,试图为周播剧的理论研究和未来创作提供有益的参考意见。
[Abstract]:Zhou broadcast drama is a new type of TV series that has appeared in China in recent years. At present, a spark can start a prairie fire in the Chinese TV drama market. Its appearance and development are not accidental. This paper takes the domestic weekly TV drama as the research object. By using case study and other research methods, this paper explores the reasons for the popularity of weekly TV series and the future development trend. First of all, the article makes a comprehensive analysis and summary of weekly TV drama from the background, concept definition, classification and development process. Secondly, from the aspect of content analysis of Zhou TV drama, the narrative theme and plot arrangement are mainly used to explain the unique narrative strategy of Zhou TV drama. Then, the media marketing methods of weekly TV drama are analyzed, and the unique advantages of weekly TV drama in popularity marketing are highlighted through the comparison with daily TV drama. Finally, from the perspective of consumer culture, this paper analyzes the characteristics of Zhou-broadcast drama in the context of consumer culture. Through the exploration of the above four aspects, this paper reveals the opportunities and challenges that the weekly TV drama faces in the development of the mainland of China, and tries to provide useful reference for the theoretical research and future creation of the weekly TV drama.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G229.2

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