全媒体背景下少儿图书出版策划研究

发布时间：2018-06-25 18:02

本文选题：全媒体出版 + 少儿　；参考：《华中科技大学》2015年硕士论文

【摘要】：近年来,随着互联网技术和数字技术的不断发展与应用,各行各业面临着巨大变革。在出版领域,全媒体出版也在这一数字化浪潮中应运而生。这一新兴的出版方式不仅给传统出版行业带来了发展的机遇,同时也让传统出版从业人员面临着巨大挑战。究竟什么是全媒体出版,我国全媒体出版的发展现状如何,如何在全媒体出版的浪潮中获得发展,这是本研究想要探讨的问题。鉴于全媒体出版在少儿领域的适应性相对更强,本文选择了少儿领域的全媒体出版作为研究对象。基于这一认识,本文绪论里对相关概念进行了界定,介绍了全媒体出版的基本内涵、研究现状等,第二和第三章对我国少儿领域全媒体出版的发展历程、现状、市场特点及其影响进行了综合描述;第四和第五章从出版策划流程中的选题策划、制作策划、营销策划三个方面来分析少儿领域全媒体出版策划所呈现的特点和趋势;第六章则以中国少年儿童出版总社所打造的《植物大战僵尸》系列图书为案例,分析其进行全媒体出版的成功经验。文章最后,对我国的全媒体出版的发展现状和前景进行了总结和展望。本论文的研究重点有二:一是分析少儿领域全媒体出版的现状和市场特点;二是探讨进行少儿领域的全媒体出版策划的技巧,以为实践提供些许借鉴。
[Abstract]:In recent years, with the continuous development and application of Internet technology and digital technology, all walks of life are facing great changes. In the field of publishing, all media publishing has also come into being in this digital wave. This new publishing method not only brings development opportunities to the traditional publishing industry, but also makes traditional publishing workers face the same time. There is a great challenge. What is the full media publishing, the development of the full media publishing in China and how to develop in the wave of full media publishing, this is the problem that this research wants to discuss. In view of the more adaptability of the full media publishing in the field of children, this paper chooses the full media publishing as a study in the field of children as a study. Based on this understanding, the introduction of this article has defined the relevant concepts, introduced the basic connotation of the full media publishing, the research status and so on. The second and third chapters describe the development process, the status quo, the market characteristics and the influence of the whole media publishing in the field of children in our country, and the fourth and fifth chapters are selected from the process of publishing planning. In the three aspects of the problem planning, production planning and marketing planning, the characteristics and trends of all media publishing planning in children are analyzed. The sixth chapter is based on the series of books on botany zombies made by the China children's Publishing Society, and analyzes the successful experience of all media publishing. The development status and Prospect of the edition are summarized and prospected. The focus of this paper is two: one is the analysis of the status and market characteristics of full media publishing in children, and the two is to explore the skills of the whole media publishing planning in the field of children to provide some reference for practice.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G237.9

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