从艺术专业学生的角度分析茶叶包装的唯美效果

发布时间：2018-07-01 12:44

本文选题：茶叶 + 包装　；参考：《福建茶叶》2017年08期

【摘要】：伴随社会的全面发展,市场经济体制改革深化落实,酒香不怕巷子深的时代已经过去,茶叶市场繁荣的背后市场竞争异常激烈,所以茶叶营销过程中,应该整合多方面的优势,以确保在纷繁复杂的市场竞争中始终立于不败之地。茶叶包装是消费者对于茶产品最直观的认识渠道之一,富有艺术性的茶叶包装能够紧紧抓住消费者眼球,进而促成消费。但是由于传统营销理念,设计理念等多方面因素的影响,我国茶叶产品包装设计存在系列问题,不利于茶叶市场营销,进而对我国茶叶产业发展带来不利影响。基于此,本文从艺术专业学生的角度分析茶叶包装,针对包装艺术设计展开分析讨论,首先分析茶叶包装的艺术设计原则,然后在透视我国茶叶产品包装艺术设计实践中存在问题的基础上,探析促进茶叶包装艺术设计水平提升的策略,旨在进一步提升我国产业包装艺术设计能力,期待为我国茶叶产业的健康稳定发展贡献绵薄之力。
[Abstract]:With the overall development of society and the deepening and implementation of the reform of the market economy system, the era of wine fragrance is not afraid of deep alleys has passed, and the market competition behind the tea market prosperity is extremely fierce. Therefore, in the tea marketing process, we should integrate various advantages. In order to ensure that in the complex market competition has always been invincible. Tea packaging is one of the most intuitive ways for consumers to understand tea products. However, due to the influence of many factors, such as traditional marketing idea and design idea, there are a series of problems in the packaging design of tea products in our country, which are not conducive to the marketing of tea and bring adverse effects to the development of tea industry in our country. Based on this, this paper analyzes tea packaging from the point of view of art majors, and analyzes and discusses the art design of tea packaging. First, it analyzes the artistic design principles of tea packaging. Then, on the basis of analyzing the problems existing in the practice of packaging art design of tea products in China, this paper analyzes the strategies to promote the level of packaging art design of tea products in order to further enhance the ability of packaging art design in China's industry. Expect to contribute to the healthy and stable development of tea industry in China.
【作者单位】：山东女子学院;
【分类号】：TS206.2;TS272

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