沈阳机床集团开发巴西市场问题研究

发布时间：2018-07-02 13:18

本文选题：沈阳机床集团 + 市场开发　；参考：《沈阳大学》2015年硕士论文

【摘要】：作为“金砖四国”的西南角，巴西的经济实力居中南美洲之首。尤其是在现代工业方面基础雄厚，巴西已经拥有包括冶金、钢铁、机械设备、汽车、飞机制造、化工等在内的工业生产体系。依据数据统计，巴西国内的机床年消耗量逐年升高，巴西的机床市场已经成为了全球最大的机床市场之一。在全球金融危机爆发之后，巴西政府出台各种政策应对危机给巴西经济带来的负面影响。自从2012年以来，巴西市场逐步从低迷的经济市场复苏过来，同时也带动了工程机械市场的迅猛发展。作为全球机床消费的大市场之一，巴西市场的巨大潜力吸引了国内外的机床制造商。特别是在经过了全球金融危机的洗礼之后，巴西市场向所有人展现了它的巨大魅力与深厚实力。沈阳机床集团目前为国内生产规模最大的综合性机床制造厂和国家级数控机床研制制造基地，机床产销量居中国首位。作为中国机床行业的典型代表和龙头企业，沈阳机床集团承担着让世界认识中国品牌，引领中国机床品牌进入国际市场艰巨任务。自2005年开始，沈阳机床集团致力于海外市场的开发，，分别在美国、德国、加拿大和土耳其先后成立分公司。2008年金融危机爆发，对全世界范围内有着“工业母机”之称的机床行业产生了巨大冲击。在经济逐渐复苏的今天，沈阳机床集团将不断占领和扩大南美洲机床市场作为沈阳机床调整国际市场结构的重要部分，而巴西则是该市场的核心和根据地。本文依据市场开发相关理论、市场营销策略等基础理论，结合巴西国家的政治、经济、人文等实际情况，根据巴西机床行业和巴西机床市场的结构和特点，综合分析国际金融危机背景下，公司开发巴西市场将会面临的机遇和挑战。结合近几年来对巴西出口机床贸易中遇到的问题，针对问题原因进行分析，找出解决这些问题的合适方法及制定适合巴西市场的市场开发策略。
[Abstract]:As the southwest corner of the "BRIC countries", Brazil's economic strength is the first in South America. Especially in modern industry, Brazil has an industrial production system including metallurgy, steel, mechanical equipment, automobile, aircraft manufacturing, chemical industry and so on. According to statistics, the annual consumption of machine tools in Brazil is increasing year by year. The machine tool market in the West has become one of the largest machine tools market in the world. After the outbreak of the global financial crisis, the Brazil government has issued various policies to deal with the negative impact of the crisis on the economy of Brazil. Since 2012, the Brazil market has gradually recovered from the sluggish economic market and also led to the rapid development of the construction machinery market. As one of the largest market for machine tool consumption in the world, the great potential of the Brazil market attracts machine tool manufacturers both at home and abroad. Especially after the baptism of the global financial crisis, the Brazil market has shown its great charm and strong strength to all.
Shenyang machine tool group is currently the largest comprehensive machine tool manufacturer and national CNC machine tool manufacturing base. Machine tool production and sales are the first in China. As a typical representative and leading enterprise in China's machine tool industry, Shenyang machine tool group assumes the world to recognize Chinese brand and lead the Chinese machine tool brand into the world. Since 2005, the Shenyang machine tool group has been committed to the development of the overseas market. In the United States, Germany, Canada and Turkey, the financial crisis broke out in.2008. It has made a great impact on the machine tool industry in the world, which has "industrial machine". The sun machine tool group will continue to occupy and expand the machine tool market in South America as an important part of the adjustment of the international market structure in Shenyang machine tools, while Brazil is the core and base of the market.
Based on the theory of market development, marketing strategy and other basic theories, combined with the political, economic and humane conditions of Brazil countries, according to the structure and characteristics of Brazil machine tool industry and the machine tool market of Brazil, the opportunities and challenges that the company will face under the background of the international financial crisis will be analyzed. In the past year, the problems encountered in Brazil's export machine tool trade were analyzed, the reasons for the problems were analyzed, and the appropriate methods to solve these problems were found and the market development strategies suitable for the Brazil market were formulated.
【学位授予单位】：沈阳大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.4

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