互联网环境下新媒体广告营销研究——评《新媒体广告》

发布时间：2018-07-03 06:21

本文选题：新媒体广告 + 媒体营销　；参考：《新闻与写作》2017年09期

【摘要】：正在现代社会中,各行各业都在讨论互联网,各行各业都在应用互联网。信息的流通替代了产品的流通,越来越多的生产已经演变成了服务,这就推动了新媒体的形成与出现。新媒体的出现转变了受众的思维方式,转变了生产生活的形式,与互联网的结合也推动了新媒体营销的形成。《新媒体广告》一书分析了新媒
[Abstract]:In modern society, various industries are discussing the Internet, all industries are using the Internet. The circulation of information has replaced the circulation of products, and more production has evolved into service, which has promoted the formation and emergence of new media. The emergence of new media has changed the way of thinking of the audience, changed the form of production and life, and the combination with the Internet has also promoted the formation of new media marketing. The book New Media Advertising analyzes the new media.
【作者单位】：长春师范大学传媒学院;
【分类号】：F274-5;F713.8-5

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