云数传媒在柬埔寨的发展战略研究

发布时间：2018-07-06 08:54

本文选题：数字电视 + 柬埔寨　；参考：《云南大学》2015年硕士论文

【摘要】：云南无线数字电视文化传媒有限公司(简称：云数传媒)是云南电视台全资子公司,隶属于云南广电传媒集团,云数传媒在国内主要业务为云南地面无线数字电视网络的运营和老挝数字电视公司的运营。随着中央对中国企业“走出去”支持力度的进一步加强,云数传媒在除老挝外,还对柬埔寨市场进行了深入的考察,并最终通过与柬埔寨国家电视台进行合作实现了项目在柬埔寨的落地。本论文是在习近平总书记提出了“一带一路”的伟大战略构想的背景下,结合云数传媒以中国标准DTMB数字电视为业务载体在东南亚及南亚“走出去”的计划与实践,以国际化战略理论和跨文化管理理论为理论平台,对云数传媒柬埔寨子公司-柬埔寨数字电视有限公司(简称：柬数公司)的实际运营实践展开研究。研究的主要内容包括：投资环境、中国企业在柬埔寨的投资现状、柬数公司的发展目标与定位、经营管理策略、人力资源管理措施、财务管理制度、公共关系拓展、市场营销的开展、公司未来的战略选择及发展战略目标。希望通过结合一定的理论和运营实践过程中积累的经验,对云数传媒后续在柬埔寨工作的进一步开展和将来对其他国家进行投资形成有一定借鉴和参考作用的研究报告及方法论,更好的为云数传媒将来的海外拓展提供值得参考的依据。
[Abstract]:Yunnan Wireless Digital Television Cultural Media Co., Ltd. (abbreviated as cloud number media) is a wholly owned subsidiary of Yunnan television station, which belongs to the Yunnan radio and television group. The main business of the cloud is the operation of the Yunnan terrestrial wireless digital television network and the operation of the Laos digital television company. With the central government "going out" of Chinese Enterprises Further strengthening of the support, the cloud media, in addition to Laos, also carried out a thorough investigation of the Kampuchea market, and finally realized the project in Kampuchea by cooperation with the Kampuchea national television station. This paper is under the background of the great strategic concept of "the one along the way" by general secretary Xi Jinping. Several media with Chinese standard DTMB digital television as the business carrier in Southeast Asia and South Asia "go out" plan and practice, with the international strategic theory and cross cultural management theory as the theoretical platform for the cloud number of Cambodian village Kampuchea Digital Television Co., Ltd. (abbreviated Cambodia company) practical operation practice. The main contents of the study include the investment environment, the investment status of Chinese enterprises in Kampuchea, the development objectives and positioning of Cambodian companies, management strategies, human resources management measures, financial management systems, public relations expansion, marketing development, the future strategic choice and development strategic objectives of the company. The experience accumulated in the process of theory and operation practice will provide some reference and methodology for the further development of the follow-up of cloud and media in Kampuchea and the future of investment in other countries, which will provide a reference for the future overseas expansion of the cloud media.
【学位授予单位】：云南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G229.25

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