基于市场营销应用型人才培养的项目化教学模式研究

发布时间：2018-07-07 18:46

本文选题：项目化教学 + 市场营销应用型人才　；参考：《学术论坛》2015年04期

【摘要】：不同于研究型本科和高职高专层次,普通高校市场营销专业应用型人才的培养应以社会需求为导向,强调知识的应用性和复合性,注重理论和实践相结合,探索提升学生创新精神和开拓能力为主的教学方法。而项目化教学模式以工作过程为导向、以培养学生职业能力为目的,一经提出就备受关注。它符合市场营销专业人才培养的创新要求,契合营销类应用型人才培养的改革方向,易于激发市场营销专业学生学习主动性,利于营销专业学生形成正确的价值取向。因此,文章重点阐述基于应用型市场营销人才培养中的项目化教学模式的应用流程设计,具体包括教学目标的确定、教学项目的选择、项目化课程体系的构建、项目化教学流程设计、综合化评价体系的构建等等。
[Abstract]:Different from the level of research undergraduate and higher vocational colleges, the cultivation of applied talents of marketing major in colleges and universities should be guided by social demand, emphasize the application and compounding of knowledge, and pay attention to the combination of theory and practice. To explore teaching methods that enhance students' innovative spirit and pioneering ability. The project-oriented teaching model is oriented to work process and aims to cultivate students' vocational ability. It is in line with the innovation requirement of marketing talents training, fits the reform direction of marketing applied talents training, is easy to stimulate marketing students' study initiative, and is conducive to the formation of correct value orientation for marketing students. Therefore, this paper focuses on the application flow design of the project teaching model based on the training of applied marketing talents, including the determination of teaching objectives, the selection of teaching items, the construction of the project curriculum system, Project teaching process design, comprehensive evaluation system construction and so on.
【作者单位】：广西大学行健文理学院法商学部;中南财经政法大学;广西大学行健文理学院;
【基金】：2013年度广西高等教育教学改革工程项目“市场营销本科专业应用型人才培养模式的构建与实践”(2013JGA422)
【分类号】：G642;F713.50-4

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