海洋水产养殖户参与营销合作的意愿选择研究

发布时间：2018-07-12 15:02

本文选题：海洋水产养殖户 + 专业合作组织　；参考：《中国海洋大学学报(社会科学版)》2017年02期

【摘要】：通过选取青岛市、烟台市、威海市、日照市等山东省沿海市区537家海洋水产养殖户的调查数据,建立Logit模型分析影响养殖户参与营销合作组织意愿的主要因素。研究结果表明,养殖户户主的受教育水平、对营销合作的必要性的认识、养殖专业设施的累计投入、养殖集中度、销售困难情况、政府支持情况、养殖示范区等与参与营销合作组织的意愿存在正向影响;劳动力数、养殖收入在家庭收入中所占比重、养殖规模、营销中介组织发展情况、市场信息渠道、价格波动、养殖场与销售市场距离、交通状况与参与营销合作组织的意愿存在负向影响;而养殖户户主年龄和风险偏好、养殖年限、合作特征等方面的影响不显著;此外,养殖户参与营销合作组织的意愿存在养殖品种的差异。
[Abstract]:Based on the survey data of 537 marine aquaculture farmers in Qingdao, Yantai, Weihai, Rizhao and other coastal areas of Shandong Province, logit model was established to analyze the main factors affecting farmers' willingness to participate in marketing cooperation organizations. The results show that the level of education of farmers, the understanding of the necessity of marketing cooperation, the cumulative investment of aquaculture professional facilities, the concentration of aquaculture, the difficult situation of sales, the situation of government support, The number of labor force, the proportion of aquaculture income in household income, the scale of aquaculture, the development of marketing intermediary organization, the market information channel, the price fluctuation, the development of marketing intermediary organization, the market information channel, the price fluctuation, and so on, have a positive influence on the willingness to participate in the marketing cooperation organization. The distance between farm and marketing market, traffic situation and willingness to participate in marketing cooperation have negative influence, but the age and risk preference, breeding years and cooperation characteristics of farmers are not significant. The willingness of farmers to participate in marketing cooperation organizations is different in breed.
【作者单位】：中国海洋大学管理学院;
【分类号】：F326.4;;F274

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