基于J2EE的供电客户关系管理系统的设计与实现

发布时间：2018-07-17 04:42

【摘要】：为了促进供电公司朝着集约化方向发展,实现客户和供电企业的双赢局面,促进供电公司增加其收益,做好供电公司的营销工作是非常重要的,首先,要充分理解和应用公司的发展战略,响应国家关于电网公司完成信息化建设的需要,对于建立那些营销技术,主要提出了八个技术方向,而我们通常所讲述的CRM,也就是客户关系管理就是这八个技术方向其中之一。由规范《SG186工程——营销管理业务应用建设方案》可以了解,该CRM主要建立在营销管理、电能信息与95598客户服务三个基础之上,通过它,营销管理层能够归纳出有关客户的各个信息,能够挖掘出有利的客户价值信息,更进一步规避电费风险,还能专门针对个人提出具体的服务目标。本次软件系统实现采用了目前普遍流行的B/S架构,采用J2EE技术进行开发,而后台数据库采用了微软公司开发的关系型数据库MS-SQL2005作为存储和管理台站数据。此次设计的基于J2EE的供电客户关系管理系统是为了满足供电公司对其服务客户进行完整管理并且能够从这些客户资料中及时的发掘出有意义的资料,从而促进整个供电公司提高工作效率和经济效益。此次系统主要包括五个模块,分别包括系统管理模块、客户信息管理模块、客户管理模块、客户评估模块和客户关系分析模块。其中,系统管理模块主要是对该系统所能使用到的基本参数进行增删改查等操作,而剩下的五个模块则主要是与供电客户关系管理有关的业务性功能模块。这个系统前后经过了数次的调试和试用,基本上达到了预期的设计目标,改善了以往人工对客户进行管理的情况,提高了客户管理效率,有力的促进了供电企业客户的分析和利用。
[Abstract]:In order to promote the development of power supply companies towards the direction of intensification, to realize the win-win situation between customers and power supply enterprises, to promote the power supply companies to increase their profits, and to do a good job in the marketing work of power supply companies, it is very important to first of all, In order to fully understand and apply the company's development strategy and respond to the state's need for grid companies to complete information construction, eight technical directions have been put forward for the establishment of those marketing technologies. CRM, which we usually talk about, is one of the eight technical directions. From the specification < SG186 Engineering-Marketing Management Business Application Construction Scheme, we can understand that the CRM is mainly based on three bases: marketing management, electric energy information and 95598 customer service, through which, Marketing management can sum up all kinds of information about customers, dig out beneficial customer value information, further avoid the risk of electricity, but also can specifically target at the individual specific service objectives. This software system uses the popular B / S architecture and J2EE technology to develop the software system, while the background database uses the relational database MS-SQL2005 developed by Microsoft as the storage and management station data. The design of the power supply customer relationship management system based on J2EE is to satisfy the power supply company to complete the management of its service customers and to extract meaningful information from these customer data in a timely manner. In order to promote the entire power supply company to improve efficiency and economic efficiency. The system includes five modules, including system management module, customer information management module, customer evaluation module and customer relationship analysis module. Among them, the system management module is mainly to the system can be used to add or delete the basic parameters of operations, while the remaining five modules are mainly related to power customer relationship management business functional modules. The system has been debugged and tried several times before and after trial. It has basically achieved the expected design objectives, improved the situation of manual management of customers in the past, and increased the efficiency of customer management. Power to promote the analysis and utilization of customers in power supply enterprises.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TP311.52

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