定制化音频媒介及其对传统广播的影响研究
发布时间：2018-07-21 13:57
【摘要】：随着移动互联网的发展,智能手机的普及以及其他智能终端的出现,很多人的生活方式都被改变。对于智能手机而言,人们已经不能满足手机的外观和手机原有基本功能的使用。软件开发商为了迎合市场的需求,推出了琳琅满目的手机客户终端,这些APP给人们带来了全新的个性化体验,手机已经变成了人们生活中必不可少的交流工具。本文就新媒体环境下出现的用户喜欢用手机智能客户终端听广播的这种情况,进行了研究和分析。这种定制化音频媒介的出现,转变了用户收听广播的方式。对于传统广播领域而言,移动互联网的发展推动了收听的移动化,听众逐渐趋于网民化,使得传统广播慢慢向网络化融合。特别是收听广播的手机APP的普遍使用,例如国内的蜻蜓FM、英国的哈克尼播客、以及美国的潘多拉电台通过成功运用APP技术,产生了很多定制化音频媒介中的典型案例。这些定制化音频媒介细分了传统广播的收听终端市场,不论在内容、受众、技术和营销方式方面都有很大的影响,对于这些影响,本文相应地给出一些自己的思考和建议。对于传统广播来说,定制化音频媒介的出现意味着传统广播必须积极的调整自身定位,加强媒体融合,完成从单一渠道向多元渠道的转变和价值的提升,推动传统广播在现有价值的空间中产业化调整,通过寻求新的动力与上升空间,在转型过程中重塑价值,从而实现广播的新一轮变革与发展。
[Abstract]:With the development of mobile Internet, the popularity of smart phones and the emergence of other smart terminals, many people's lifestyles have been changed. For smart phones, people can no longer meet the appearance of mobile phones and the use of the original basic functions of mobile phones. In order to meet the needs of the market, software developers have launched a variety of mobile phone customer terminals, these apps have brought people a new personalized experience, mobile phone has become an indispensable tool in people's lives. This paper studies and analyzes the situation that users like to listen to the broadcast in the new media environment. The emergence of this customized audio medium has changed the way users listen to the broadcast. For the traditional broadcasting field, the development of the mobile Internet promotes the mobile listening, the audience gradually tends to the Internet, making the traditional broadcast slowly to the network integration. In particular, the widespread use of mobile phone app, such as dragonfly FM, Hackney podcast in Britain, and Pandora radio in the United States, through the successful use of app technology, has produced many typical cases in customized audio media. These customized audio media subdivide the listening terminal market of traditional broadcasting, which has great influence on content, audience, technology and marketing methods. For these effects, this paper gives some thoughts and suggestions accordingly. For traditional broadcasting, the emergence of customized audio media means that traditional broadcasting must actively adjust its own positioning, strengthen media integration, complete the transition from a single channel to multiple channels and enhance its value. To promote the industrialization adjustment of traditional broadcasting in the space of existing value, by seeking new power and rising space, remolding the value in the process of transformation, thus realizing a new round of reform and development of broadcasting.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G220
本文编号：2135749
[Abstract]:With the development of mobile Internet, the popularity of smart phones and the emergence of other smart terminals, many people's lifestyles have been changed. For smart phones, people can no longer meet the appearance of mobile phones and the use of the original basic functions of mobile phones. In order to meet the needs of the market, software developers have launched a variety of mobile phone customer terminals, these apps have brought people a new personalized experience, mobile phone has become an indispensable tool in people's lives. This paper studies and analyzes the situation that users like to listen to the broadcast in the new media environment. The emergence of this customized audio medium has changed the way users listen to the broadcast. For the traditional broadcasting field, the development of the mobile Internet promotes the mobile listening, the audience gradually tends to the Internet, making the traditional broadcast slowly to the network integration. In particular, the widespread use of mobile phone app, such as dragonfly FM, Hackney podcast in Britain, and Pandora radio in the United States, through the successful use of app technology, has produced many typical cases in customized audio media. These customized audio media subdivide the listening terminal market of traditional broadcasting, which has great influence on content, audience, technology and marketing methods. For these effects, this paper gives some thoughts and suggestions accordingly. For traditional broadcasting, the emergence of customized audio media means that traditional broadcasting must actively adjust its own positioning, strengthen media integration, complete the transition from a single channel to multiple channels and enhance its value. To promote the industrialization adjustment of traditional broadcasting in the space of existing value, by seeking new power and rising space, remolding the value in the process of transformation, thus realizing a new round of reform and development of broadcasting.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G220
【参考文献】
相关期刊论文 前1条
1 何道宽;加拿大传播学派的双星:伊尼斯与麦克卢汉[J];深圳大学学报(人文社会科学版);2002年05期
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