网络时代传统媒体的活动营销之路探索
发布时间：2018-07-22 10:18
【摘要】：面对新媒体日益强劲的市场挑战,传统媒体如何充分发挥自身优势与新媒体进行融合,并结合自身特点不断扩大市场影响?本文从传统媒体活动营销的增强活动黏性、提升媒体价值、创新活动形态等多方面提出了具有较强可操作性的实践手段及理论思考,为传统媒体重新焕发活力所采取的通用方法提供了新颖的路径及方法,在用互联网思维经营传统媒体,以使广电媒体在日新月异的网络时代焕发新生机方面具有借鉴意义。
[Abstract]:In the face of the new media increasingly strong market challenges, how to give full play to the traditional media advantages and new media integration, and combine with their own characteristics to expand the market impact? In this paper, the author puts forward some practical means and theoretical thinking with strong maneuverability from the aspects of enhancing the activity viscosity, enhancing the media value and innovating the form of activities in the traditional media activity marketing. It provides a new way and method for the traditional media to rejuvenate itself. It has reference significance in managing the traditional media with the Internet thinking so as to make the radio and television media rejuvenate in the ever-changing era of network.
【作者单位】： 河北人民广播电台大型活动部;
【分类号】：G229.2
本文编号：2137089
[Abstract]:In the face of the new media increasingly strong market challenges, how to give full play to the traditional media advantages and new media integration, and combine with their own characteristics to expand the market impact? In this paper, the author puts forward some practical means and theoretical thinking with strong maneuverability from the aspects of enhancing the activity viscosity, enhancing the media value and innovating the form of activities in the traditional media activity marketing. It provides a new way and method for the traditional media to rejuvenate itself. It has reference significance in managing the traditional media with the Internet thinking so as to make the radio and television media rejuvenate in the ever-changing era of network.
【作者单位】： 河北人民广播电台大型活动部;
【分类号】：G229.2
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