我国体育报刊的分众化探索与出路
发布时间：2018-07-22 17:32
【摘要】：正当前,分众化作为成熟的理论概念和媒介发展趋势,已经得到了业界的普遍接受和认可,并作为一种高效的指导方式深入到各种媒体产品的生产过程中。不管是新闻报道的分众化,还是品牌营销的分众化,或者是图书出版、体育传媒等领域的分众化,归根结底都是为了满足受众的需求。随着移动互联时代的到来,网络媒体加速推进分众化媒体形态,引领了分众化时代的到来。对于体育报刊的发展,部分业内人士持悲观的看法,认为体育报刊
[Abstract]:At present, diversification is a mature theoretical concept and media development trend, which has been widely accepted and recognized by the industry, and as an efficient way to guide the production of various media products into the process. In the final analysis, the focus of news reports, brand marketing, book publishing, sports media and other fields is to meet the needs of the audience. With the arrival of mobile internet era, network media accelerates to promote the media form of diversity, leading the arrival of the age of diversity. With regard to the development of sports newspapers and periodicals, some people in the industry take a pessimistic view that sports newspapers and periodicals
【作者单位】： 河南师范大学体育学院;
【基金】：国家社会科学基金青年项目“我国体育文化品牌的培植研究”(项目编号:13CTYO11)的成果之一
【分类号】：G80-05
，
本文编号：2138223
[Abstract]:At present, diversification is a mature theoretical concept and media development trend, which has been widely accepted and recognized by the industry, and as an efficient way to guide the production of various media products into the process. In the final analysis, the focus of news reports, brand marketing, book publishing, sports media and other fields is to meet the needs of the audience. With the arrival of mobile internet era, network media accelerates to promote the media form of diversity, leading the arrival of the age of diversity. With regard to the development of sports newspapers and periodicals, some people in the industry take a pessimistic view that sports newspapers and periodicals
【作者单位】： 河南师范大学体育学院;
【基金】：国家社会科学基金青年项目“我国体育文化品牌的培植研究”(项目编号:13CTYO11)的成果之一
【分类号】：G80-05
，
本文编号：2138223
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