基于AISAS模型的小微企业微信营销系统设计——以东莞H食品贸易公司为例
发布时间：2018-07-26 16:43
【摘要】：以H公司为例,分析了小微企业利用微信平台进行营销的接收优势、内容优势、成本优势、精准优势以及小微企业微信营销存在的问题,介绍了H公司的营销模式,阐述了基于AISAS模型的微信营销原理并设计了其技术路径,详细讨论了注意、兴趣、搜索、行动、分享5个阶段的具体内容,为小微企业微信营销提供借鉴。
[Abstract]:Taking H company as an example, this paper analyzes the receiving advantage, content advantage, cost advantage, precision advantage and the problems existing in microenterprise WeChat marketing of small and micro enterprise using WeChat platform, and introduces the marketing mode of H company. This paper expounds the principle of WeChat marketing based on AISAS model and designs its technical path, and discusses in detail the specific contents of five stages of attention, interest, search, action and sharing, which provides a reference for microenterprise WeChat marketing.
【作者单位】： 东莞职业技术学院;
【基金】：东莞职业技术学院政校行企项目(ZXHQ2015d006)
【分类号】：F274;F721
本文编号：2146637
[Abstract]:Taking H company as an example, this paper analyzes the receiving advantage, content advantage, cost advantage, precision advantage and the problems existing in microenterprise WeChat marketing of small and micro enterprise using WeChat platform, and introduces the marketing mode of H company. This paper expounds the principle of WeChat marketing based on AISAS model and designs its technical path, and discusses in detail the specific contents of five stages of attention, interest, search, action and sharing, which provides a reference for microenterprise WeChat marketing.
【作者单位】： 东莞职业技术学院;
【基金】：东莞职业技术学院政校行企项目(ZXHQ2015d006)
【分类号】：F274;F721
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