基于Android平台的电信客商经理专属门户

发布时间：2018-08-04 18:15

【摘要】：随着智能手机的兴起,世界开始步入移动互联网时代,移动互联网以其多样性、便捷性以及高效性开始改变人们的生活和工作,甚至有人提出手机才是真正的“个人电脑”。电信公司作为行业领导者,更应积极发挥移动互联网的优势,结合自身业务需求,量身定制专属系统。长期以来,电信客商经理面临着客户种类多样、客户管理混乱、客户走访困难等诸多难题。客商经理也会处理各种营销任务、营销数据上报、调查建议管理等多项任务。客商经理有时还会在进行业务洽谈的时候需要进行实时的业务查询,查看公司最新的优惠政策等营销支撑类容。所以客商经理面临的是一个内容多、任务杂的困难境地。本课题的主要内容是设计一个基于Android平台的电信的客商经理专属门户系统。它能够帮助客商经理解决这些纷繁的需求与任务,以达到事半功倍的效果。系统主要从客户管理、任务管理、营销支撑这三大模块进行研究,还会对接相应的电信业务接口,以达到业务办理的功能。在系统的客户管理模块,充分结合电信行业的特点,项目的客户信息应该包括客户资料收集、竞争信息收集、本网/异网客户资料查询、周边客户查询、客户类型管理等内容,已达到帮助商客经理发掘电信潜在客户、维系电信客户、了解客户业务、跟踪客户需求的目的。并且结合地图进行位置展示。结合地图工具实现客户的分类、汇总的直观展示。基于电信客商经理特色的任务管理应该包括营销数据上报、营销任务派发与处理、调查建议情况填写等内容。商客经理可以通过本系统完成日常工作任务,真正实现移动办公。而营销支撑模块包括有业务查询,天气查询等功能,帮助客商经理更好地完成客户洽谈与任务。本课题研究基于Android平台的客商经理管理系统。系统采用B/S模式进行开发。系统服务器使用JSP开发技术进行开发,并且部署在Tomcat服务器上。数据库采用的是开源、免费的My Sql数据库,系统服务器可以通过JDBC与数据库进行通信。系统采用Spring MVC、Spring、Mybatis等主流框架对Web服务器进行快速开发。系统的网络数据格式是使用JSON格式。Android客户端上使用了Android控件、Activity、Service、Broadcast等技术。系统还整合了百度地图、讯飞语音等第三方支持技术。系统利用百度地图和客户信息相结合,在地图上显示部分客户信息,以便于客商经理走访、开展业务等工作。系统利用讯飞语音实现了语音合成,语音识别等功能,方便客商经理进行任务管理、业务办理等工作。经过系统的整合,部署以及最终的测试,系统基本完成了用户需求并且达到了预期的效果。
[Abstract]:With the rise of smart phones, the world has entered the era of mobile Internet. Mobile Internet has changed people's life and work with its diversity, convenience and efficiency. Even some people suggest that mobile phone is the real "personal computer". As a leader of the industry, the telecom company should play the advantage of mobile Internet more actively. For a long time, the manager of the telecom businessmen is facing many difficult problems, such as the variety of customers, the confusion of customer management, the difficulty of visiting the customers, and so on. The merchant managers will also deal with various marketing tasks, the marketing data, the investigation and suggestion management. When talking, we need to carry out real time business inquiries, look at the marketing support category, such as the latest preferential policies of the company. So the merchant managers face a lot of content and difficult tasks. The main content of this topic is to design a telecom merchant portal system based on Android platform. Understand these numerous needs and tasks to achieve half the effort. The system mainly studies the three modules, including customer management, task management, marketing support, and the corresponding telecom business interface to achieve the function of business management. In the system customer management module, fully combined with the characteristics of the telecommunications industry, project Customer information should include customer data collection, competition information collection, customer information inquiry, customer query, customer type management and so on. It has reached the goal of helping the business and guest managers to discover Telecom potential customers, maintain telecom customers, understand customer business and track customer needs. The task management based on the characteristics of the telecom merchants should include the reporting of marketing data, the distribution and processing of marketing tasks, and the completion of the survey proposal. The business manager can accomplish the daily work task through this system and truly realize the mobile office. And the marketing support model. The block includes business query, weather query and other functions to help the merchant manager to better complete the customer negotiation and task. This topic studies the management system based on the Android platform. The system uses the B/S mode to develop. The system server uses the JSP development technology and is deployed on the Tomcat server. The database is used. It is open source, free My Sql database, system server can communicate with database through JDBC. The system uses Spring MVC, Spring, Mybatis and other mainstream frameworks to develop Web server fast. The system network data format is using JSON format.Android client to use Android controls, Activity, societies, etc. The system also integrates the Baidu map, the signal voice and other three party support technology. The system uses the Baidu map and the customer information to display part of the customer information on the map, so as to facilitate the business managers to visit and carry out the business. The system uses the voice signal to realize the voice synthesis, speech recognition and other functions, convenient for the merchants manager to enter. Job management, business management, and so on. Through systematic integration, deployment and final testing, the system has basically completed the user needs and achieved the desired results.
【学位授予单位】：四川师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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