武陵山地区形象对原产地效应的影响
发布时间：2018-08-04 20:46
【摘要】：研究发现消费者对武陵山区产品评价存在类别差异,对农特产品和旅游产品的评价积极,并显著高于工业产品。不同类别的产品评价均受到武陵山地区形象的影响,其中旅游形象、政治形象、强势品牌形象和地理生态形象正向影响农特产品和旅游产品评价;而经济形象的影响不显著,说明农特产品、旅游产品评价不受地区经济发达程度的影响。研究还发现武陵山区产品评价受到消费者来源地的影响。这些结论对武陵山区制定产业投资和区域营销策略具有指导意义。
[Abstract]:It is found that there is a category difference in the product evaluation of Wuling Mountain area, and the evaluation of agricultural special products and tourism products is positive, and is significantly higher than that of industrial products. Different types of product evaluation are affected by the Wuling Mountain region image, including tourism image, political image, strong brand image and geographical ecological image positively affect the evaluation of agricultural products and tourism products, but the impact of economic image is not significant. Agricultural products, tourism products evaluation is not affected by the degree of regional economic development. The study also found that the Wuling Mountain area product evaluation was affected by the origin of consumers. These conclusions have guiding significance for Wulingshan District to formulate industrial investment and regional marketing strategy.
【作者单位】： 湖北民族学院经济与管理学院;湖北财税职院;
【基金】：国家社科基金资助项目(项目编号:12BGL055) 湖北省教育厅人文社科基金资助项目(项目编号:14Q064)
【分类号】：F713.55
本文编号：2165084
[Abstract]:It is found that there is a category difference in the product evaluation of Wuling Mountain area, and the evaluation of agricultural special products and tourism products is positive, and is significantly higher than that of industrial products. Different types of product evaluation are affected by the Wuling Mountain region image, including tourism image, political image, strong brand image and geographical ecological image positively affect the evaluation of agricultural products and tourism products, but the impact of economic image is not significant. Agricultural products, tourism products evaluation is not affected by the degree of regional economic development. The study also found that the Wuling Mountain area product evaluation was affected by the origin of consumers. These conclusions have guiding significance for Wulingshan District to formulate industrial investment and regional marketing strategy.
【作者单位】： 湖北民族学院经济与管理学院;湖北财税职院;
【基金】：国家社科基金资助项目(项目编号:12BGL055) 湖北省教育厅人文社科基金资助项目(项目编号:14Q064)
【分类号】：F713.55
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1 杨曾辉;崔海洋;李峰;;论传统集贸市场的当代改制——以武陵山地区为例[J];西南边疆民族研究;2014年01期
，本文编号：2165084
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