CC公司2015年日本市场销售计划书
发布时间：2018-08-06 11:48
【摘要】：CC公司是汕头超声电子股份有限公司旗下PCB事业部,是一家国内最早,专门生产刚性PCB产品的本土大型厂家之一。本文主要针对CC公司2015年日本市场的销售计划开展相关分析,制定可执行的销售计划。本文采用商业计划书形式,根据PCB产品的特殊性,结合日本市场的独特性,对日本PCB市场环境开展分析,确定日本PCB市场的发展机遇,确立目标市场,制定2015年日本市场销售计划书。本文对日本市场开展PSET宏观环境分析,并对CC的竞争环境进行了分析,通过SWOT分析清晰地了解CC公司在日本PCB市场中的优势、劣势、机会和威胁；针对2015年度日本销售目标及运用STP分析法对日本目标市场进行了选定；以4Ps为基础,围绕产品、价格、渠道、促销、服务4Ps要素确立了销售计划组合。针对2015年度日本PCB市场的销售计划为,8层以上传统板、HDI及Any layer等高端产品,以快板、多品种小批量、具备竞争性和弹性的高价订单为基础,开发高端产品的中小批量市场；与目标客户和办事处进行积极合作,掌握客户动态和市场需求,以成熟的售前、售中及售后服务确保2015年日本市场销售计划的顺利完成。在2015年日本市场销售计划确定之后,本文同时对此销售计划进行层层分解,把计划落实到实际业务人员,并通过制定相关的绩效考核方法,以确保此销售计划可以成功执行,保证2015年日本市场销售计划可以圆满完成。本文在进行2015年度日本市场销售计划的分析及制定过程中,借鉴运用PEST分析、4Ps营销、STP等营销理论,并结合本人12年来负责日本市场销售的工作实绩,确保此销售计划的顺利实施并达成公司所制定的日本市场销售目标。
[Abstract]:CC is Shantou Ultrasonic Electronics Co., Ltd. under the PCB division, is a domestic first, specializing in the production of rigid PCB products one of the local large manufacturers. This paper mainly analyzes CC's sales plan in Japan in 2015 and formulates executable sales plan. This paper adopts the form of business plan, according to the particularity of PCB products and the uniqueness of Japanese market, analyzes the Japanese PCB market environment, determines the development opportunity of Japanese PCB market, and establishes the target market. Develop a Japanese marketing plan for 2015. This paper analyzes the macro environment of PSET in Japanese market, and analyzes the competitive environment of CC. Through the analysis of SWOT, we can clearly understand the strengths, weaknesses, opportunities and threats of CC in the Japanese PCB market. Aiming at the target of Japanese sales in 2015 and using STP analysis method, this paper selects the target market of Japan, and establishes the sales plan combination based on 4Ps, focusing on the elements of product, price, channel, promotion and service 4Ps. The sales plan for the PCB market in Japan in 2015 is to develop the medium and small batch market of high-end products based on Allegro, multi-varieties and small batches, competitive and flexible high price orders, and so on. Work actively with target customers and offices to master customer dynamics and market needs to ensure the successful completion of the 2015 Japanese marketing plan with mature pre-sale, mid-sale and after-sales service. After the Japanese market sales plan was determined in 2015, this paper decomposes the sales plan layer by layer at the same time, implements the plan to the actual business personnel, and develops the relevant performance appraisal method to ensure that the sales plan can be carried out successfully. To ensure that the 2015 Japanese marketing plan can be successfully completed. In the course of analysis and formulation of Japan's marketing plan in 2015, this paper uses PEST to analyze the marketing theory of "4Ps", and combines with my 12 years' work achievements in charge of Japanese market sales. To ensure the smooth implementation of this sales plan and achieve the company's set sales targets in Japan.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F274
[Abstract]:CC is Shantou Ultrasonic Electronics Co., Ltd. under the PCB division, is a domestic first, specializing in the production of rigid PCB products one of the local large manufacturers. This paper mainly analyzes CC's sales plan in Japan in 2015 and formulates executable sales plan. This paper adopts the form of business plan, according to the particularity of PCB products and the uniqueness of Japanese market, analyzes the Japanese PCB market environment, determines the development opportunity of Japanese PCB market, and establishes the target market. Develop a Japanese marketing plan for 2015. This paper analyzes the macro environment of PSET in Japanese market, and analyzes the competitive environment of CC. Through the analysis of SWOT, we can clearly understand the strengths, weaknesses, opportunities and threats of CC in the Japanese PCB market. Aiming at the target of Japanese sales in 2015 and using STP analysis method, this paper selects the target market of Japan, and establishes the sales plan combination based on 4Ps, focusing on the elements of product, price, channel, promotion and service 4Ps. The sales plan for the PCB market in Japan in 2015 is to develop the medium and small batch market of high-end products based on Allegro, multi-varieties and small batches, competitive and flexible high price orders, and so on. Work actively with target customers and offices to master customer dynamics and market needs to ensure the successful completion of the 2015 Japanese marketing plan with mature pre-sale, mid-sale and after-sales service. After the Japanese market sales plan was determined in 2015, this paper decomposes the sales plan layer by layer at the same time, implements the plan to the actual business personnel, and develops the relevant performance appraisal method to ensure that the sales plan can be carried out successfully. To ensure that the 2015 Japanese marketing plan can be successfully completed. In the course of analysis and formulation of Japan's marketing plan in 2015, this paper uses PEST to analyze the marketing theory of "4Ps", and combines with my 12 years' work achievements in charge of Japanese market sales. To ensure the smooth implementation of this sales plan and achieve the company's set sales targets in Japan.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F274
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