贵广高铁旅游专列开行方案研究

发布时间：2018-08-09 19:14

【摘要】：近年来我国各类运输方式快速发展,运输市场竞争日益激烈,铁路运输受到极大的冲击,铁路客运市场份额逐年下降。随着客运专线大规模建设与运营,铁路客运能力得到空前释放,在技术水平等方面也有了大幅度提升,为铁路开发新产品和开拓新市场提供了可能。贵广高铁于2014年12月投入运营,在铁路改革不断深化的背景下,对其产品设计、开行方案及营销策略等方面进行系统研究十分必要。基于此,本论文结合贵广高铁沿线旅游资源丰富的特点,对其旅游专列新产品的开发设计、旅游专列开行方案的编制等核心问题进行系统研究。具体研究内容包括： (1)系统研究旅游专列开行方案的编制理论。从旅游专列的相关定义入手,分析其开行方案的影响因素及编制原则,并设计相应的编制流程,最后构建起旅游专列开行方案的编制模型。 (2)论证贵广高铁具备开发旅游专列的潜力。从开行条件、资源基础以及运营效果三个决策依据出发,对贵广高铁技术经济特征、沿线旅游资源及分布、旅游客流条件、开行旅游专列的优劣势等内容进行深入分析。 (3)编制贵广高铁旅游专列开行方案。根据贵广高铁的路网情况和客流条件,综合考虑铁路企业和游客双方的利益以及旅游需求的相关约束,建立多目标规划模型,并运用理想点法求解贵广高铁旅游专列的最优开行方案。 (4)开发设计贵广高铁旅游专列产品。借助旅游需求调查了解贵广高铁旅游专列的市场需求,并在旅游专列开行方案的基础上,对旅游专列的运行方案、延伸服务、营销宣传、运作实施等方面进行设计,从而形成一套科学合理的贵广高铁旅游专列产品开发策略。
[Abstract]:In recent years, with the rapid development of various modes of transportation in China, the competition in the transportation market is becoming increasingly fierce, and the railway transportation has been greatly impacted, and the market share of railway passenger transport has declined year by year. With the large-scale construction and operation of passenger dedicated lines, the capacity of railway passenger transport has been released unprecedented, and the technical level has been greatly improved, which provides the possibility for the railway to develop new products and open up new markets. Guiguang high-speed railway was put into operation in December 2014. Under the background of deepening railway reform, it is necessary to carry out systematic research on its product design, operation plan and marketing strategy. Based on this, this paper systematically studies the development and design of the new products of the tourism special train and the compilation of the plan of the tourism special train in the light of the rich tourism resources along the route of the Gui-Guang High Speed Railway. The specific research contents are as follows: (1) systematic study on the compilation theory of tourism special train opening scheme. Starting with the related definition of tourism special train, this paper analyzes the influencing factors and compiling principles of its opening scheme, and designs the corresponding compilation process. In the end, the author constructs the model of tourism special train opening scheme. (2) it proves that Gui-Guang high-speed railway has the potential to develop tourism special train. Based on the three decision bases of operating conditions, resource base and operation effect, the technical and economic characteristics of Guiguang high-speed railway, the tourist resources and distribution along the route, and the tourist flow conditions are analyzed. The advantages and disadvantages of the tourism special train are analyzed in depth. (3) compile the plan for the development of Gui-Guang high-speed train. According to the condition of railway network and passenger flow, considering the interests of railway enterprises and tourists and the constraints of tourism demand, a multi-objective programming model is established. The ideal point method is used to solve the optimal operating scheme of Gui-Guang high-speed train. (4) to develop and design the products of Gui-Guang high-speed train. With the help of the survey of tourism demand, we can understand the market demand of the special train, and on the basis of the operating plan of the special train, design the operation plan, extension service, marketing promotion, operation and implementation of the special train. In order to form a set of scientific and reasonable high-speed train product development strategy.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：U292

【参考文献】