竹丝镶嵌和竹编工艺的设计应用和商业模式探究
发布时间：2018-08-09 20:39
【摘要】：传统手工艺是民间文化的代表性产物,是民族智慧的结晶。通过对传统手工艺的综合调研与文献阅读与整理,了解了我国在传统手工艺保护与发展进程中取得的成绩与存在的问题,了解并分析它们的当代价值,以竹工艺为落脚点提出了传统竹工艺继承和发展的基本思路,寻求使传统竹工艺适应现代的生产生活方式的突破口,使其自身具有可持续化的发展途径,用商业模式实现自我造血。首先对传统竹工艺的对象进行研究,本文选取了竹丝镶嵌和竹编工艺这两个作为研究对象。对上述两项工艺者从工艺流程、工艺特点、目前发展现状、所遇到的问题分别进行了分析,在实现传统手工艺的现代价值中存在的困境。并结合竹工艺在其他国家和地区的发展现状进行进一步的分析,以寻找合适的入手点。随后,围绕当代手工艺有相关性的商业模式进行了分析与论证,以“上下”品牌、城市手工作坊、以及以众筹为例的现代背景下的营销方式等为例,得出手工艺的文化价值和体验需求,高端产品的定制趋势,以及结合现代生活的网络平台及其相关的商业模式。再次,根据分析结果,归纳得出竹工艺衍生品设计的方向,即:工艺精细化、定制化、模块体验化。并在此基础上对主工艺的发展提出了体验模式。具体包含工艺体验、文化体验等还有结合现代的辅助设计实现图案的个人定制,并在如网络直播平台直播课程,在微信平台众筹平台等进行传统手工艺的文化传播与网络销售,借助各种新媒体进行线上的传播与互动等。最后,将两方面再次结合,根据工艺特征与所分析的商业模式,分析需求,做出与适用的商业模式相契合的新的设计应用。
[Abstract]:Traditional handicraft is the representative product of folk culture and the crystallization of national wisdom. Based on the comprehensive investigation of traditional handicrafts and the reading and sorting of documents, the achievements and problems in the process of protection and development of traditional handicrafts in China are understood, and their contemporary value is analyzed. Taking bamboo craft as the foothold, this paper puts forward the basic idea of inheriting and developing traditional bamboo craft, and seeks for a breakthrough to make traditional bamboo craft adapt to modern production and life style, so that it has a sustainable way of development. Use the business model to achieve self-hematopoiesis. Firstly, the object of traditional bamboo technology is studied, and the two objects of bamboo silk mosaic and bamboo knitting are selected as the research objects. This paper analyzes the process flow, process characteristics, current development status and problems encountered by the above two craftsmen respectively. The difficulties in realizing the modern value of traditional handicraft are analyzed respectively. Combined with the development of bamboo technology in other countries and regions for further analysis in order to find a suitable starting point. Then, the paper analyzes and demonstrates the relevant business models of contemporary handicraft, such as "upper and lower" brands, urban handicraft workshops, and marketing methods in the modern context of crowdfunding. The cultural value and experience needs of craftsmanship, the customization trend of high-end products, and the network platform combined with modern life and its related business model. Thirdly, according to the analysis results, the paper concludes the direction of bamboo process derivatives design, that is, process refinement, customization, module experience. On this basis, the experience mode of the main process is put forward. It includes process experience, cultural experience and so on. It also combines modern aided design to realize individual customization of patterns, and carries on the cultural dissemination and network sale of traditional handicrafts in such as webcast live broadcast courses, WeChat platform crowdfunding platform and so on. With the help of a variety of new media online communication and interaction. Finally, the two aspects are combined again, according to the process characteristics and the business model analyzed, the requirements are analyzed, and a new design application is made, which is in line with the applicable business model.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J528
本文编号：2175250
[Abstract]:Traditional handicraft is the representative product of folk culture and the crystallization of national wisdom. Based on the comprehensive investigation of traditional handicrafts and the reading and sorting of documents, the achievements and problems in the process of protection and development of traditional handicrafts in China are understood, and their contemporary value is analyzed. Taking bamboo craft as the foothold, this paper puts forward the basic idea of inheriting and developing traditional bamboo craft, and seeks for a breakthrough to make traditional bamboo craft adapt to modern production and life style, so that it has a sustainable way of development. Use the business model to achieve self-hematopoiesis. Firstly, the object of traditional bamboo technology is studied, and the two objects of bamboo silk mosaic and bamboo knitting are selected as the research objects. This paper analyzes the process flow, process characteristics, current development status and problems encountered by the above two craftsmen respectively. The difficulties in realizing the modern value of traditional handicraft are analyzed respectively. Combined with the development of bamboo technology in other countries and regions for further analysis in order to find a suitable starting point. Then, the paper analyzes and demonstrates the relevant business models of contemporary handicraft, such as "upper and lower" brands, urban handicraft workshops, and marketing methods in the modern context of crowdfunding. The cultural value and experience needs of craftsmanship, the customization trend of high-end products, and the network platform combined with modern life and its related business model. Thirdly, according to the analysis results, the paper concludes the direction of bamboo process derivatives design, that is, process refinement, customization, module experience. On this basis, the experience mode of the main process is put forward. It includes process experience, cultural experience and so on. It also combines modern aided design to realize individual customization of patterns, and carries on the cultural dissemination and network sale of traditional handicrafts in such as webcast live broadcast courses, WeChat platform crowdfunding platform and so on. With the help of a variety of new media online communication and interaction. Finally, the two aspects are combined again, according to the process characteristics and the business model analyzed, the requirements are analyzed, and a new design application is made, which is in line with the applicable business model.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J528
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1 周智;竹丝镶嵌和竹编工艺的设计应用和商业模式探究[D];东华大学;2017年
，本文编号：2175250
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