我国旅游指南图书出版现状及对策研究
发布时间：2018-08-16 11:19
【摘要】：伴随我国自助游的兴起与流行,对人们出游提供信息指导帮助的旅游指南图书越来越多地受到自助游客的关注,从而使得旅游与出版两大产业的耦合度越发紧密。而在相关政策、技术等宏观环境发生变动的驱使之下,这类图书的出版特点出现了较大变化,随之也产生了一些新的发展问题,值得学界关注探讨。本文从我国旅游指南图书的出版背景出发,综合考查了纸质旅游指南图书和网络旅游指南图书在内容、读者需求、营销策略等方面的特点,从而以当前该类图书的发展现状为依据,指出了这类图书存在的问题及原因,并针对这些问题提出了可行的解决对策,以供出版者在未来的出版工作中进行参考。本论文的写作共分为七个章节。第一章为绪论部分,主要论述了对我国旅游指南图书开展研究的背景及意义,并对相关研究的现状和本论文的研究方法进行了必要说明;第二章从旅游指南图书的定义、选题分类、具备的属性特征等方面来对其整体的特点进行总结概述;第三章到第五章是对旅游指南图书出版现状的研究分析,分别从这类图书的内容、读者需求、宣传策略等三大方面入手来进行综合的考量;第六章是在分析旅游指南图书特点及出版现状的基础上,指出旅游指南图书在传统出版和网络出版的不同出版形式下分别所存在的一些问题和局限;最后,在第七章中针对上述问题的讨论,提出诸如加强不同出版形态旅游指南图书的优势互补、提升网络旅游指南图书内容表现形式的多样性、增强图书品牌的“范围经济”效应和输出力等相应的解决对策,从而探讨我国旅游指南图书在今后良性发展的可能。在对选题进行研究的过程当中,笔者除查阅大量的参考文献以外,还对该类图书市场上的主要纸质图书产品和网络图书产品进行了综合的调查分析,同时辅以相关的读者调查,以对我国旅游指南图书的出版现状进行全面、客观的衡量。
[Abstract]:With the rise and popularity of self-help tours in China, more and more self-help tourists pay attention to the tourist guidebooks, which provide information guidance for people to travel, which makes the coupling between tourism and publishing industry more and more close. However, driven by the changes in the macro environment, such as related policies and technologies, the publishing characteristics of such books have changed greatly, and some new development problems have emerged, which are worthy of academic attention and discussion. Based on the background of the publication of tourist guidebooks in China, this paper comprehensively examines the characteristics of paper-based tourism guidebooks and online tourist guidebooks in terms of content, readers' needs, marketing strategies, etc. On the basis of the present development situation of this kind of books, this paper points out the problems and causes of these books, and puts forward some feasible countermeasures to solve these problems, so as to provide a reference for publishers in the future publishing work. This thesis is divided into seven chapters. The first chapter is the introduction part, which mainly discusses the background and significance of the research on the tourism guidebook in China, and explains the current situation of the related research and the research methods of this paper. Chapter three to chapter five is the research and analysis of the status quo of the publication of the tourist guidebook, respectively from the content of this kind of books, readers' needs, The sixth chapter is based on the analysis of the characteristics of the tourist guidebook and the present situation of publication. This paper points out the problems and limitations of the travel guide books under the different publishing forms of traditional publishing and online publishing. Finally, the paper discusses the above problems in Chapter 7. The corresponding solutions such as strengthening the complementary advantages of tourism guidebooks of different publishing forms, enhancing the diversity of the content expression forms of online tourism guidebooks, and enhancing the "scope economy" effect and output force of book brands are put forward. In order to explore our country travel guide book in the future the possibility of benign development. In the course of the research on this topic, besides consulting a large number of references, the author also makes a comprehensive investigation and analysis of the main paper book products and network book products in this kind of book market, supplemented by a related reader survey. In order to our country travel guide book publication present situation carries on the comprehensive, the objective measurement.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.9
本文编号：2185830
[Abstract]:With the rise and popularity of self-help tours in China, more and more self-help tourists pay attention to the tourist guidebooks, which provide information guidance for people to travel, which makes the coupling between tourism and publishing industry more and more close. However, driven by the changes in the macro environment, such as related policies and technologies, the publishing characteristics of such books have changed greatly, and some new development problems have emerged, which are worthy of academic attention and discussion. Based on the background of the publication of tourist guidebooks in China, this paper comprehensively examines the characteristics of paper-based tourism guidebooks and online tourist guidebooks in terms of content, readers' needs, marketing strategies, etc. On the basis of the present development situation of this kind of books, this paper points out the problems and causes of these books, and puts forward some feasible countermeasures to solve these problems, so as to provide a reference for publishers in the future publishing work. This thesis is divided into seven chapters. The first chapter is the introduction part, which mainly discusses the background and significance of the research on the tourism guidebook in China, and explains the current situation of the related research and the research methods of this paper. Chapter three to chapter five is the research and analysis of the status quo of the publication of the tourist guidebook, respectively from the content of this kind of books, readers' needs, The sixth chapter is based on the analysis of the characteristics of the tourist guidebook and the present situation of publication. This paper points out the problems and limitations of the travel guide books under the different publishing forms of traditional publishing and online publishing. Finally, the paper discusses the above problems in Chapter 7. The corresponding solutions such as strengthening the complementary advantages of tourism guidebooks of different publishing forms, enhancing the diversity of the content expression forms of online tourism guidebooks, and enhancing the "scope economy" effect and output force of book brands are put forward. In order to explore our country travel guide book in the future the possibility of benign development. In the course of the research on this topic, besides consulting a large number of references, the author also makes a comprehensive investigation and analysis of the main paper book products and network book products in this kind of book market, supplemented by a related reader survey. In order to our country travel guide book publication present situation carries on the comprehensive, the objective measurement.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.9
【参考文献】
相关期刊论文 前3条
1 李燕妮;;旅游类图书营销模式转型思考[J];出版广角;2013年10期
2 任忠鹏;;旅游类图书出版赢利模式的转型思考[J];科技与出版;2010年12期
3 唐静;王莹;刘桃;;当代旅游传播体系及其载体的运用方式探讨[J];商业时代;2010年07期
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