基于沟通管理的A公司X产品生产项目优化

发布时间：2018-08-20 09:11

【摘要】：A公司凭借独特的营销模式,曾经称雄市场几十年,但近年来其霸主地位被他人取代。为了重振旗鼓,A公司正加紧推进X项目,以期成为新的经济增长点。然而近段时间里,项目推进进度缓慢。本文通过对A公司项目管理研究,以期找到阻碍项目推进中的瓶颈问题。文章通过国内外文献资料,内部各层级员工和外部供应商的专家访谈、问卷调查等方法,对A公司X产品生产项目管理上存在的问题进行了系统性诊断,发现公司在项目的内外部沟通管理上,存在着公司研发团队对供应商潜在的技术匹配能力、质量保证能力认识不足;链式沟通模式影响了信息传递速度等方面存在着缺陷。接着,文章提出了深入改进链式沟通模式、建立基于网络平台的全渠道沟通的改善方案,对沟通内容、沟通过程和沟通形式。大胆地提出并创新性地提出了建立微平台的设计方案。最后,建议以项目制方式实施,确保方案的落地。本文的特色与创新在于,从项目沟通管理的角度分析,得出现有的沟通方式与项目推进需求的不匹配性,应征了项目沟通管理改进的必然性;通过深入分析A公司项目沟通管理存在问题及成因,得出项目管理中最需解决的问题,从而将传统沟通和基于网络平台沟通的有机结合,设计出较为系统、有效的沟通模式,以满足项目推进中大量而频繁发生的信息沟通需要,以及组织架构全球化和企业同供应商一体化的发展需要。通过本文的研究,也期望能为更多的不断探索和实践中的项目管理带去启发。
[Abstract]:Company A has dominated the market for decades with its unique marketing model, but its dominance has been replaced by others in recent years. In order to revive the company is stepping up the X project, in order to become a new economic growth point. In recent times, however, the progress of the project has been slow. This paper studies the project management of company A in order to find the bottleneck problem that hinders the advancement of the project. This paper makes a systematic diagnosis of the problems existing in X production project management of Company A by means of domestic and foreign literature, interview of internal staff and external suppliers, and questionnaire survey. It is found that there are some defects in the internal and external communication management of the project, such as the potential technical matching ability of the company's R & D team to suppliers and the insufficient understanding of the quality assurance ability; the chain communication mode affects the speed of information transmission and so on. Then, the paper puts forward the improvement of the chain communication mode, the establishment of a network platform based on the improvement of all channels of communication, communication content, communication process and communication form. Boldly put forward and creatively put forward the design plan of setting up micro platform. Finally, it is suggested that the project should be implemented in order to ensure the landing of the project. The characteristics and innovation of this paper are: from the point of view of project communication management, the author draws the conclusion that the existing communication mode does not match the requirement of project promotion, and the inevitability of improving project communication management; Through in-depth analysis of the problems and causes of project communication management in Company A, the problems that need to be solved in project management are obtained. Thus, a more systematic and effective communication mode is designed by organically combining traditional communication with communication based on network platform. In order to meet the needs of a large number of frequent information communication, as well as the globalization of organizational structure and the integration of enterprises with suppliers. Through the research of this paper, we hope to bring inspiration to more continuous exploration and practice of project management.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.671;F273

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