微信时代的SMG媒资建设与发展
发布时间：2018-08-25 17:09
【摘要】：移动互联网已成为我们生活中不可缺少的一部分。在新一轮信息革命浪潮中异军突起的微信,不仅改变了几亿使用者信息沟通的习惯,同时也提供了一个全新的营销平台和数据交换平台,这对于媒资管理部门来说,无疑是一次发展机遇。本文以SMG媒资管理中心试水微信平台为例,论述微信在媒资管理和服务中的应用与未来发展。
[Abstract]:Mobile Internet has become an indispensable part of our life. The sudden emergence of WeChat in the new wave of information revolution has not only changed the habits of hundreds of millions of users in information communication, but also provided a new marketing platform and a data exchange platform, which is for media management departments. Undoubtedly, it is an opportunity for development. Taking the WeChat platform of SMG Media Capital Management Center as an example, this paper discusses the application and future development of WeChat in media capital management and service.
【作者单位】： SMG版权资产中心;
【分类号】：G206
本文编号：2203551
[Abstract]:Mobile Internet has become an indispensable part of our life. The sudden emergence of WeChat in the new wave of information revolution has not only changed the habits of hundreds of millions of users in information communication, but also provided a new marketing platform and a data exchange platform, which is for media management departments. Undoubtedly, it is an opportunity for development. Taking the WeChat platform of SMG Media Capital Management Center as an example, this paper discusses the application and future development of WeChat in media capital management and service.
【作者单位】： SMG版权资产中心;
【分类号】：G206
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