代际差异下的消费价值观多元化刍议
发布时间：2018-09-01 16:09
【摘要】：价值观多元化已经成为不争的事实,对消费价值观多元化的研究不能忽略基本的人口统计学特征。本文以年龄为划分依据,探讨了"60后"、"70后"、"80后"、"90后"代际群体消费价值观的代际差异现象。各代际群体虽然身处消费价值观多元化环境之中,但是受各自成长环境等因素的影响,每个代际群体的主流消费价值观仍然有别于其他代际群体。市场营销人员要合理细分、科学定位、区别对待。
[Abstract]:The diversification of values has become an indisputable fact, and the research on the diversity of consumption values can not ignore the basic demographic characteristics. On the basis of age, this paper probes into the intergenerational difference of consumption values among the "post-60", "post-70", "post-80s" and "post-90s" generations. Although the intergenerational groups are in the diversified environment of consumption values, the mainstream consumption values of each intergenerational group are still different from those of other intergenerational groups due to the influence of their own growth environment and other factors. Marketing personnel should be reasonable subdivision, scientific positioning, differential treatment.
【作者单位】： 广东石油化工学院;
【基金】：广东省自然科学基金博士启动项目(2015A030310493) 2014年度茂名市科技计划项目(20140340) 2016年度广东省教育科学规划研究(德育专项)(2016JKDY16)
【分类号】：F126.1
本文编号：2217697
[Abstract]:The diversification of values has become an indisputable fact, and the research on the diversity of consumption values can not ignore the basic demographic characteristics. On the basis of age, this paper probes into the intergenerational difference of consumption values among the "post-60", "post-70", "post-80s" and "post-90s" generations. Although the intergenerational groups are in the diversified environment of consumption values, the mainstream consumption values of each intergenerational group are still different from those of other intergenerational groups due to the influence of their own growth environment and other factors. Marketing personnel should be reasonable subdivision, scientific positioning, differential treatment.
【作者单位】： 广东石油化工学院;
【基金】：广东省自然科学基金博士启动项目(2015A030310493) 2014年度茂名市科技计划项目(20140340) 2016年度广东省教育科学规划研究(德育专项)(2016JKDY16)
【分类号】：F126.1
【相似文献】
相关期刊论文 前1条
1 王张明;孔祥利;;代际差异、身份认同与家庭消费:农民工消费的一个研究综述[J];西北农林科技大学学报(社会科学版);2014年05期
相关重要报纸文章 前1条
1 周冲 姚芳;北京健康消费初具规模呈现四大差异[N];中国信息报;2014年
相关硕士学位论文 前1条
1 王法朋;中国居民生活满意度影响因素代际差异及地区差异研究[D];东北财经大学;2013年
，本文编号：2217697
本文链接：https://www.wllwen.com/guanlilunwen/yingxiaoguanlilunwen/2217697.html
