新媒体视角下滁州市星级农家乐市场营销策略分析
发布时间：2018-09-02 07:08
【摘要】：基于4PS、4CS、4RS营销理论,从滁州市星级农家乐产品、价格、成本、促销、消费者满意度等方面进行问卷设计,结合实地访谈法对滁州市星级农家乐市场营销状况进行调研分析。根据SWOT理论对滁州市星级农家乐的优势、劣势、机会及威胁进行了梳理归纳,鉴于此,从新媒体营销、农家乐自身、政府等方面提出相关建议,以期提升滁州市星级农家乐的营销竞争力。
[Abstract]:Based on the 4PS 4CSN 4RS marketing theory, this paper designs a questionnaire from the aspects of the star-rated Nongjiale products, price, cost, promotion, and consumer satisfaction in Chuzhou City, and makes an investigation and analysis on the marketing situation of the star-rated Nongjiale market in Chuzhou with the field interview method. According to the theory of SWOT, this paper summarizes the advantages, disadvantages, opportunities and threats of star-rated Nongjiale in Chuzhou. In view of this, it puts forward some relevant suggestions from the aspects of new media marketing, Nongjiale itself, the government, etc. In order to improve Chuzhou star Nongjiale marketing competitiveness.
【作者单位】： 滁州学院地理信息与旅游学院;
【基金】：国家自然基金面上项目(41371162) 安徽省高校人文社科研究基地重点项目(SK2015A179)
【分类号】：F274;F323.4
[Abstract]:Based on the 4PS 4CSN 4RS marketing theory, this paper designs a questionnaire from the aspects of the star-rated Nongjiale products, price, cost, promotion, and consumer satisfaction in Chuzhou City, and makes an investigation and analysis on the marketing situation of the star-rated Nongjiale market in Chuzhou with the field interview method. According to the theory of SWOT, this paper summarizes the advantages, disadvantages, opportunities and threats of star-rated Nongjiale in Chuzhou. In view of this, it puts forward some relevant suggestions from the aspects of new media marketing, Nongjiale itself, the government, etc. In order to improve Chuzhou star Nongjiale marketing competitiveness.
【作者单位】： 滁州学院地理信息与旅游学院;
【基金】：国家自然基金面上项目(41371162) 安徽省高校人文社科研究基地重点项目(SK2015A179)
【分类号】：F274;F323.4
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