基于大学生视角的微信营销活动调查研究——以东莞地区大学生为例
发布时间：2018-09-03 16:05
【摘要】：本文基于对东莞大学生的实证调查展开研究,探讨从大学生视角如何看待企业微信营销活动,从购物平台的选择、微信关注的内容、微信推广效果、微信支付、暴力刷屏等方面进行数据分析并得出结论。研究结果得出:大学生消费者群体对微信营销的看法比较客观,微信营销具有一定推广效果。但是,微信营销目前存在许多不足,使得消费者在微信平台购物时有许多顾虑,所以,微信营销的功能有待完善来确保消费者的利益得到保护。
[Abstract]:Based on the empirical investigation of university students in Dongguan, this paper discusses how to treat the marketing activities of enterprise WeChat from the perspective of college students, the choice of shopping platform, the content of WeChat's concern, the effect of WeChat extension, WeChat Pay, and so on. Violence brush screen and other aspects of data analysis and conclusions. The results show that: college students' consumer group has a more objective view on WeChat marketing, WeChat marketing has a certain promotion effect. However, there are many shortcomings in WeChat marketing, which makes consumers have many concerns when shopping on WeChat platform. Therefore, the function of WeChat marketing needs to be improved to ensure that consumers' interests are protected.
【作者单位】： 东莞职业技术学院;广东创新科技职业学院;
【分类号】：F274;G206
本文编号：2220477
[Abstract]:Based on the empirical investigation of university students in Dongguan, this paper discusses how to treat the marketing activities of enterprise WeChat from the perspective of college students, the choice of shopping platform, the content of WeChat's concern, the effect of WeChat extension, WeChat Pay, and so on. Violence brush screen and other aspects of data analysis and conclusions. The results show that: college students' consumer group has a more objective view on WeChat marketing, WeChat marketing has a certain promotion effect. However, there are many shortcomings in WeChat marketing, which makes consumers have many concerns when shopping on WeChat platform. Therefore, the function of WeChat marketing needs to be improved to ensure that consumers' interests are protected.
【作者单位】： 东莞职业技术学院;广东创新科技职业学院;
【分类号】：F274;G206
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