BS汽车部件公司在华本土化战略研究
发布时间：2018-09-04 19:01
【摘要】：跨国公司的生产经营随着全球化经济的推进,取得了空前未有的发展,它们已经是影响世界经济发展的重要因素。也直接影响着全球对外经济贸易的迅速增长。90年代以来,跨国公司正在从以前单一的对外直接投资,发展到跨国并购、融资和收购。推动了全球经济的高速发展。随着中国经济的发展和腾飞,全球各大汽车零部件制造商不断涌入中国汽车售后市场。随着市场日益激烈的竞争,他们渐渐形成了一个共识—在中国长期发展并继续扩大自己竞争优势的唯一途径就是实施本土化战略。勿庸置疑,跨国公司已成为推动中国经济发展的重要力量。掌握跨国公司产生和发展的一般规律,探索优秀的跨国公司的发展历程,学习他们的先进管理理念,是研究跨国经营的必不可少的过程。本文首先介绍跨国公司的基本理论以及跨国公司如何开展本土化战略。从跨国企业生产本土化、营销本土化、研发本土化、人才本土化和经营管理本土化等方面重点做了介绍。同时通过本人在一家跨国汽车零部件公司的工作经验,就它在中国本土化的具体案例进行分析。从而得出了前面所提到的跨国公司本土化战略的可行性。本文显著的特点是针对汽车售后市场这一行业,以特定案例为切入点,开展本土化的分析研究。对于越来越多进入中国汽车售后市场发展的跨国汽车部件公司提供了参考价值。同时也对于本土企业到海外发展提供了参考。
[Abstract]:With the development of the global economy, the production and management of multinational corporations have made unprecedented development, and they have become an important factor affecting the development of the world economy. It also directly affects the rapid growth of global foreign economic and trade since the 1990s, multinational corporations are developing from a single foreign direct investment to cross-border mergers and acquisitions, financing and acquisition. Promote the rapid development of the global economy. With the development and development of China's economy, the world's major auto parts manufacturers have been pouring into China's aftermarket. With the increasingly fierce competition in the market, they have come to a consensus that the only way to develop and continue to expand their competitive advantage in China for a long time is to implement the localization strategy. There is no doubt that multinational companies have become an important force to promote China's economic development. It is an indispensable process to study transnational management by mastering the general law of the emergence and development of transnational corporations, exploring the development course of excellent transnational corporations and learning their advanced management ideas. This paper first introduces the basic theory of transnational corporations and how to carry out localization strategy. This paper introduces the production localization, marketing localization, R & D localization, talent localization and management localization of multinational enterprises. At the same time, through my working experience in a multinational auto parts company, this paper analyzes its localization in China. Thus, the feasibility of the localization strategy of multinational corporations mentioned above is obtained. The characteristic of this paper is to carry out the analysis and research of localization with specific cases as the starting point in view of the automobile aftermarket. It provides reference value for more and more multinational auto parts companies entering the aftermarket of China. At the same time, it also provides a reference for local enterprises to overseas development.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.471;F272
本文编号：2223066
[Abstract]:With the development of the global economy, the production and management of multinational corporations have made unprecedented development, and they have become an important factor affecting the development of the world economy. It also directly affects the rapid growth of global foreign economic and trade since the 1990s, multinational corporations are developing from a single foreign direct investment to cross-border mergers and acquisitions, financing and acquisition. Promote the rapid development of the global economy. With the development and development of China's economy, the world's major auto parts manufacturers have been pouring into China's aftermarket. With the increasingly fierce competition in the market, they have come to a consensus that the only way to develop and continue to expand their competitive advantage in China for a long time is to implement the localization strategy. There is no doubt that multinational companies have become an important force to promote China's economic development. It is an indispensable process to study transnational management by mastering the general law of the emergence and development of transnational corporations, exploring the development course of excellent transnational corporations and learning their advanced management ideas. This paper first introduces the basic theory of transnational corporations and how to carry out localization strategy. This paper introduces the production localization, marketing localization, R & D localization, talent localization and management localization of multinational enterprises. At the same time, through my working experience in a multinational auto parts company, this paper analyzes its localization in China. Thus, the feasibility of the localization strategy of multinational corporations mentioned above is obtained. The characteristic of this paper is to carry out the analysis and research of localization with specific cases as the starting point in view of the automobile aftermarket. It provides reference value for more and more multinational auto parts companies entering the aftermarket of China. At the same time, it also provides a reference for local enterprises to overseas development.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.471;F272
【参考文献】
相关期刊论文 前2条
1 焦云敏;;跨国公司营销战略研究——基于全球本土化视角[J];北方经济;2011年13期
2 邱立成,于李娜;跨国公司进入中国市场模式及影响因素分析[J];南开经济研究;2003年04期
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