当前位置:主页 > 管理论文 > 营销论文 >

县级供电企业分时电价的制定及营销策略

发布时间:2018-09-06 15:50
【摘要】:电力需求侧管理是指供电企业制定相关的政策,通过对终端用户的用电方式实施有效的引导和激励手段,达到指引电力用户在电网峰时段主动减少用电量,在电网谷时段主动增加用电量,提高用户的用电效率,改变用户的用电方式。随着智能电网的发展,分时电价型需求响应项目将具有更加高效的终端负荷控制效率,终端用户的任何负荷需求的变化和响应行为都将被电网企业准确感知,并做出相应的应对措施,实现与用户的实时互动。首先,文章分析了我国目前所面临的迫切电力市场环境,以及我国在需求响应项目上的研究现状,表明了进一步研究需求响应项目的必要性。然后讨论了电力市场的一些相关概念,包括电力营销理论、峰谷分时电价的实施过程、需求侧管理的主要内容、电力系统负荷特性指标、电力用户的分类原则等内容。其次,介绍了朝阳县电网2015年各类用电负荷的用电量信息、电价信息、线损率情况、朝阳县电网的经济运行情况。从实际的负荷特性中分析可以得到,在朝阳县实施分时电价政策,有利于实现朝阳县电网的经济运行,提高供电企业的经济效益。再次,分析朝阳县电网实际的居民负荷特性曲线发现,现行的阶梯电价政策会导致较大的峰谷差率,具有一定的不合理性。因此在原有阶梯电价的基础上,本章将居民用户群体划分为相对应的各子群体细分市场,并在各细分市场的基础上建立电价优化模型来求解各阶梯电价下最优的分时电价,为朝阳县供电企业提供优质的电价营销策略,提高供电企业的经济效益。最后分析了本文所做的主要工作以及存在的不足,指出了下一步的研究重点。
[Abstract]:DSM (DSM) refers to the power supply enterprises to make relevant policies and to guide the power users to reduce their power consumption actively during the peak period of the power grid by implementing effective guidance and incentive means to the end-user 's power consumption mode. In the valley of the power grid, we can increase the power consumption, improve the efficiency of the users and change the way they use electricity. With the development of smart grid, the timesharing demand response project will have more efficient terminal load control efficiency, and any load demand change and response behavior of the end user will be accurately perceived by the power grid enterprises. And makes the corresponding response measure, realizes the real-time interaction with the user. First of all, the paper analyzes the urgent power market environment in our country and the research status of demand response project in our country, which indicates the necessity of further research on demand response project. Then some related concepts of power market are discussed, including power marketing theory, implementation process of peak and valley time-sharing price, main content of demand-side management, load characteristic index of power system, classification principle of power users, etc. Secondly, the paper introduces the electricity consumption information, electricity price information, line loss rate and economic operation of Chaoyang power grid in 2015. From the analysis of the actual load characteristics, it can be concluded that the implementation of time-sharing price policy in Chaoyang County is beneficial to the economic operation of Chaoyang power grid and to the improvement of economic benefits of power supply enterprises. Thirdly, by analyzing the actual resident load characteristic curve of Chaoyang power network, it is found that the current ladder price policy will lead to a larger peak-valley difference rate, which has certain irrationality. Therefore, on the basis of the original step electricity price, this chapter divides the resident user group into the corresponding sub-groups, and establishes the electricity price optimization model on the basis of each subdivision market to solve the optimal timeshare price under each step electricity price. To provide high quality electricity price marketing strategy for Chaoyang power supply enterprises, and to improve the economic benefits of power supply enterprises.
【学位授予单位】:华北电力大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F426.61;F274

【参考文献】

相关期刊论文 前10条

1 赵会茹;王玉玮;张超;舒艳;赵名锐;;阶梯电价下居民峰谷分时电价测算优化模型[J];电力建设;2016年03期

2 刘小聪;王蓓蓓;李扬;孙宇军;;基于实时电价的大规模风电消纳机组组合和经济调度模型[J];电网技术;2014年11期

3 孙宇军;李扬;王蓓蓓;苏慧玲;刘小聪;;计及不确定性需求响应的日前调度计划模型[J];电网技术;2014年10期

4 张宁;胡兆光;周渝慧;肖欣;王一依;丛p樼,

本文编号:2226822


资料下载
论文发表

本文链接:https://www.wllwen.com/guanlilunwen/yingxiaoguanlilunwen/2226822.html


Copyright(c)文论论文网All Rights Reserved | 网站地图 |

版权申明:资料由用户0dc87***提供,本站仅收录摘要或目录,作者需要删除请E-mail邮箱bigeng88@qq.com