移动公司VIP客户管理系统的设计
发布时间：2018-09-07 16:52
【摘要】：随着中国移动通信市场的高速发展,竞争日趋激烈,客户服务质量是移动公司发展的核心竞争力。以客户为中心,获取客户满意度,是公司发展的主要任务。VIP客户是最为重要的保障之一,在移动公司中,加强VIP客户营销和服务工作,大力发展VIP客户,提高VIP客户的信任度,避免VIP客户的流失是移动公司高度重视的战略性任务。为了加强核心竞争力,提高移动VIP客户服务水平,向VIP客户提供“优质、优先、优惠”的个性化的服务,加强VIP客户服务的规范管理,提高VIP客户服务方面的业务支撑能力,需建设移动VIP客户管理系统。移动VIP客户服务管理系统是移动业务支撑体系的一个组成部分。本文结合自己实际工作的特点,结合实际的业务需求,在进行充分调研和分析之后,运用自己学到的软件工程知识和设计理念,研究设计了移动VIP客户管理系统。本文主要的研究成果如下:1、本人结合自己的实际工作和项目需求,详细分析了移动VIP客户管理系统的功能,对系统的总体框架和功能进行详细的分析与设计。智能地从数据中提取与大客户服务相关的信息,为客户服务制定VIP服务,对开展移动业务,提供科学、准确的指导。2、采用PHP编程技术、B/S网络模式,运用软件工程的设计理念,设计并实现了一个实用的VIP客户管理系统。3、对VIP客户管理系统各个模块功能进行了详细的分析与设计,对其软件流程、技术实现等关键问题进行讨论。4、对系统的数据库设计,字段设置和说明、数据库连接技术,进行了详细的讨论。5、对流失客户从各种角度给予分析,为公司制定服务策略提供更好的帮助。
[Abstract]:With the rapid development of China mobile communication market, the competition is becoming more and more intense. Customer service quality is the core competitiveness of mobile companies. Taking the customer as the center, obtaining the customer satisfaction is one of the most important guarantee for the development of the company. In the mobile company, we should strengthen the VIP customer marketing and service work, vigorously develop the VIP customer, and improve the trust of the VIP customer. To avoid the loss of VIP customers is a strategic task that mobile companies attach great importance to. In order to strengthen the core competence, improve the level of mobile VIP customer service, provide "high quality, priority, preferential" personalized service to VIP customers, strengthen the standard management of VIP customer service, and improve the business support ability of VIP customer service. Need to build mobile VIP customer management system. Mobile VIP customer service management system is a component of mobile business support system. According to the characteristics of our actual work and the actual business requirements, this paper studies and designs a mobile VIP customer management system based on the software engineering knowledge and design concept we have learned. The main research results of this paper are as follows: 1. In combination with my actual work and project requirements, I have analyzed the functions of the mobile VIP customer management system in detail, and analyzed and designed the overall framework and functions of the system in detail. Intelligently extracting the information related to large customer service from the data, making VIP service for customer service, providing scientific and accurate guidance for mobile service, adopting PHP programming technology and using the design idea of software engineering. A practical VIP customer management system. 3 is designed and implemented. The functions of each module of VIP customer management system are analyzed and designed in detail. The software flow, technical implementation and other key problems are discussed. Finally, the database design of the system is given. Field setting and description, database connection technology, the detailed discussion. 5, to the loss of customers from various angles to provide better help for the company to formulate service strategy.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
本文编号：2228848
[Abstract]:With the rapid development of China mobile communication market, the competition is becoming more and more intense. Customer service quality is the core competitiveness of mobile companies. Taking the customer as the center, obtaining the customer satisfaction is one of the most important guarantee for the development of the company. In the mobile company, we should strengthen the VIP customer marketing and service work, vigorously develop the VIP customer, and improve the trust of the VIP customer. To avoid the loss of VIP customers is a strategic task that mobile companies attach great importance to. In order to strengthen the core competence, improve the level of mobile VIP customer service, provide "high quality, priority, preferential" personalized service to VIP customers, strengthen the standard management of VIP customer service, and improve the business support ability of VIP customer service. Need to build mobile VIP customer management system. Mobile VIP customer service management system is a component of mobile business support system. According to the characteristics of our actual work and the actual business requirements, this paper studies and designs a mobile VIP customer management system based on the software engineering knowledge and design concept we have learned. The main research results of this paper are as follows: 1. In combination with my actual work and project requirements, I have analyzed the functions of the mobile VIP customer management system in detail, and analyzed and designed the overall framework and functions of the system in detail. Intelligently extracting the information related to large customer service from the data, making VIP service for customer service, providing scientific and accurate guidance for mobile service, adopting PHP programming technology and using the design idea of software engineering. A practical VIP customer management system. 3 is designed and implemented. The functions of each module of VIP customer management system are analyzed and designed in detail. The software flow, technical implementation and other key problems are discussed. Finally, the database design of the system is given. Field setting and description, database connection technology, the detailed discussion. 5, to the loss of customers from various angles to provide better help for the company to formulate service strategy.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
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