报业发掘地方广告收入
发布时间：2018-09-08 09:49
【摘要】：正尽管过去十几年来报业总的广告收入锐减,但对于今天立足于区域市场的社区报纸来说,争取广告收入的努力仍不能被简单地视作毫无意义。不同于前互联网时代的报业辉煌时期,如今美国全国性商业品牌对地方报纸的广告投入寥寥无几,地方性小商业实体的广告对于地方报纸的财务健康来说,更显宝贵和关键。美国《编辑与发行人》杂志就如何与小商业实体广告客户打交道,采访了多位报业人士。小客户,大机会情况比预想的要乐观一些。根据一
[Abstract]:Despite the sharp decline in total advertising revenue over the past decade, efforts to secure advertising revenue cannot simply be seen as meaningless for community newspapers, which today are based in regional markets. Different from the brilliant period of newspaper industry in the pre-Internet era, the national commercial brands of the United States now spend very little on the advertising of local newspapers, and the advertisements of local small business entities are more valuable and crucial to the financial health of local newspapers. Us Editor and publisher magazine interviewed a number of newspaper people on how to deal with small business advertisers. Small client, big opportunity situation is more optimistic than expected. According to one
【作者单位】： 《编辑与发行人》杂志;
【分类号】：G219.712-F
，
本文编号：2230171
[Abstract]:Despite the sharp decline in total advertising revenue over the past decade, efforts to secure advertising revenue cannot simply be seen as meaningless for community newspapers, which today are based in regional markets. Different from the brilliant period of newspaper industry in the pre-Internet era, the national commercial brands of the United States now spend very little on the advertising of local newspapers, and the advertisements of local small business entities are more valuable and crucial to the financial health of local newspapers. Us Editor and publisher magazine interviewed a number of newspaper people on how to deal with small business advertisers. Small client, big opportunity situation is more optimistic than expected. According to one
【作者单位】： 《编辑与发行人》杂志;
【分类号】：G219.712-F
，
本文编号：2230171
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