互联网金融发展对我国商业银行营销渠道的影响
发布时间：2018-09-11 13:33
【摘要】：随着互联网科技和移动通信技术的发展和普及,我国互联网金融发展迅猛。互联网企业借助信息数据进军金融领域,对商业银行营销渠道形成直接的冲击,并产生深远的影响。本文站在商业银行营销角度,结合互联网金融发展历程,分析了互联网金融对我国商业银行营销渠道的影响,最后就商业银行未来营销渠道的建设提出若干策略。
[Abstract]:With the development and popularization of Internet technology and mobile communication technology, Internet finance is developing rapidly in China. Internet enterprises enter the financial field with the help of information data, which has a direct impact on the marketing channels of commercial banks and has a profound impact. From the perspective of commercial bank marketing and the development of Internet finance, this paper analyzes the influence of Internet finance on the marketing channels of commercial banks in China, and finally puts forward some strategies for the construction of future marketing channels of commercial banks.
【作者单位】： 山西财经大学财政金融学院;
【分类号】：F832;F724.6
本文编号：2236832
[Abstract]:With the development and popularization of Internet technology and mobile communication technology, Internet finance is developing rapidly in China. Internet enterprises enter the financial field with the help of information data, which has a direct impact on the marketing channels of commercial banks and has a profound impact. From the perspective of commercial bank marketing and the development of Internet finance, this paper analyzes the influence of Internet finance on the marketing channels of commercial banks in China, and finally puts forward some strategies for the construction of future marketing channels of commercial banks.
【作者单位】： 山西财经大学财政金融学院;
【分类号】：F832;F724.6
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，本文编号：2236832
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