浅析企业实施绿色营销的必要性
发布时间：2018-09-13 11:18
【摘要】：随着经济发展与人类意识的不断进步,人们的环保意识越来越强,绿色营销受到社会广泛关注。企业实施绿色营销对消费者产生了诸多影响,如形成绿色消费观念、理性消费、掌握主动权及影响消费者满意度。同时,企业实施绿色营销,是保护环境、以人为本的需要,是可持续发展的需要,是企业增加竞争力的途径,是合法经营的需要。最后,在实施绿色营销过程中,也要掌握一些策略,以保障绿色营销实施更容易、更规范。
[Abstract]:With the development of economy and the progress of human consciousness, people's consciousness of environmental protection is becoming stronger and stronger. The implementation of green marketing has a lot of influences on consumers, such as forming green consumption concept, rational consumption, mastering initiative and influencing consumer satisfaction. At the same time, the implementation of green marketing is the need to protect the environment, people-oriented, is the need of sustainable development, is the way to increase the competitiveness of enterprises, is the need of legitimate management. Finally, in the process of implementing green marketing, we should master some strategies to ensure that the implementation of green marketing is easier and more standardized.
【作者单位】： 扬州技师学院;
【分类号】：F274
，
本文编号：2241021
[Abstract]:With the development of economy and the progress of human consciousness, people's consciousness of environmental protection is becoming stronger and stronger. The implementation of green marketing has a lot of influences on consumers, such as forming green consumption concept, rational consumption, mastering initiative and influencing consumer satisfaction. At the same time, the implementation of green marketing is the need to protect the environment, people-oriented, is the need of sustainable development, is the way to increase the competitiveness of enterprises, is the need of legitimate management. Finally, in the process of implementing green marketing, we should master some strategies to ensure that the implementation of green marketing is easier and more standardized.
【作者单位】： 扬州技师学院;
【分类号】：F274
，
本文编号：2241021
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